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ryanchan
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On October 30, 2013, the Cisco Collaboration team held a Tweetchat on the future of H.264 and WebRTC with Cisco Execs, Rowan Trollope, Snorre Kjesbu, Jonathan Rosenberg and Cullen Jennings. We had an awesome turnout with a lot of great questions! You can check out the Tweetchat in its entirety through the transcript included below.

The Tweetchat starts at the bottom so begin there and scroll up to follow the conversation.

rajiv saxena ‏@rajivsaxena one giant step for startups & webapps ! Thanks Cisco!! #collabchat


Cisco_Insights RT @KjesbuSnorre Cisco want H264 as common denominator. #openh264 #collabchat @aylarov


djbombay @jdrosen2 thank you and rest of team for answering questions on this. Big day for web video. @CiscoCollab #collabchat #openh264


jdrosen2 @huttonandy Lots of ways to distribute content with high reliability on the Internet. #openh264 #collabchat


RobArnoldUCC Thanks for the additional detail #collabchat


KjesbuSnorre Cisco want H264 as common denominator. #openh264 #collabchat

aylarov @TelePresence RT @CiscoCollab This has been a great discussion, everyone. We're wrapping up #collabchat #openH264 #videoconferencing


huttonandy When a #webrtc browser or app is installed a request goes to Cisco for the codec. What guarantee/SLA is Cisco providing. #collabchat


CiscoCollab This has been a great discussion, everyone. We're wrapping up #collabchat #openH264


jdrosen2 @ebkell @cfluffy @rowantrollope Brent only thing certain in life is death and taxes. #collabchat


chadwallacehart Is there lingering risk that other MPEGLA IPR holders won't be happy with this arrangement & try to block? #webrtc #collabchat


ebkell @cfluffy @jdrosen2 @rowantrollope Agreed. good track record. Still leaves me with discomfort not knowing a guaranteed time. #collabchat

aylarov @tsahil @KjesbuSnorre @ciscokima @jdrosen2 @cfluffy let us show you something at WebRTC Expo,at least it works for VP8/H264 case #collabchat


jdrosen2 RT @cfluffy @ebkell @jdrosen2 @rowantrollope Mozilla is convinced and we have a good track record on this type of thing :-) #collabchat


Cisco_Insights RT @CiscoCollab RT @jdrosen2 Our biz case same as everyone else - interoperability is cheaper than transcoding #openh264 #collabchat


cfluffy @ebkell @jdrosen2 @rowantrollope Mozilla is convinced and we have a good track record on this type of thing :-) #collabchat


rowantrollope @bencord0 It is a codec Cisco developed. Its our codec. #collabchat


aylarov VP8 and H.264 are both good codecs for WebRTC, and we believe that at this point, users are best served by having both choices. #collabchat


jdrosen2 @djbombay @cisco Main driver is collab - interoperable video communications on the web #openh264 #collabchat


bencord0 #collabchat Where does the #openh264 implementation come from #TANDBERG #WebEx or #Jabber?


jdrosen2 @gilzino @tsahil Most important thing is least common denominator and that is H.264. Other codecs will be there today and tomrrw #collabchat


djbombay @cisco is your IPTV business goals the main driver for this #openh264 initiative? #collabchat


rowantrollope @WigginsOnUC @CiscoCollab #openh264  #collabchat


ebkell @jdrosen2 @rowantrollope I'm not convinced. Still risk. Cisco can firm it up with a written guarantee for x years! #collabchat


CiscoCollab RT @jdrosen2 @WarrenBent Our biz case same as everyone else - interoperability is cheaper than transcoding #openh264 #collabchat


rowantrollope @WigginsOnUC @CiscoCollab Not today...... #openh264 #collabchat


gilzino abstract version of @tsahil note...don't we need assume multiple video codecs in software ruled world, regardless MTI? #collabchat


KjesbuSnorre RT @JennEricksen RT @ulander: @DaveMichels @jdrosen2 jonathan is quite the disruptor isn't he. You should see him in meetings . #collabchat


WigginsOnUC @CiscoCollab Question: Is there a relationship between Jabber SDK and WebRTC? Or Entirely new product that will support? #collabchat #video


KjesbuSnorre H264 is common denominator and widely used today. For VP8 ask Google. #openh264 #collabchat @benlewis


cfluffy @neilstratford No limits on the number of channels. #collabchat


jdrosen2 @ebkell @rowantrollope Mozilla committed to use this - thats a good sign it will be good for others too #openh264 #collabchat


RobertWelbourn @tsahil H.264 at least gives us a common baseline. Nothing stopping support for other codecs later. #collabchat #WebRTC


jdrosen2 @WarrenBent Our biz case same as everyone else - interoperability is cheaper than transcoding #openh264 #collabchat


ebkell @rowantrollope If I'm a big company, I don't want to develop apps w/o a guarantee the underlying software will be available #collabchat


aylarov @cfluffy until we have Google's opinion not sure we can say about making it simpler, can become even more complicated #collabchat


cfluffy @WarrenBent The 13 million number was wrong on Monty's blog and he is updating that. It's less. #collabchat


neilstratford Are there any limitations on the number of channels the license supports? What about server implementations using the binary? #collabchat


rowantrollope @ebkell We will pay the MPEGLA royalties. #openh264 #collabchat


KjesbuSnorre RT @ciscokima RT @jdrosen2: @aylarov @cfluffy Transcoding bad. Lets have a common codec #openh264 #collabchat


WarrenBent #collabchat Any comment regarding biz case for CSCO spending $13MM/yr to pay licensing fees on behalf of others & expected ROI?


McGeeSmith That would imply credibility to the offer RT @RobArnoldUCC: Speaking of Google, Apple, MSFT, etc..have they posted response yet? #Collabchat


rowantrollope @ebkell The agreeement is between MPEGLA and Cisco that we will pay all the royalties for this. #collabchat


jdrosen2 @RobArnoldUCC We and the industry are waiting for a response - though note that Apple, MS co-author IETF draft on H.264 MTI #collabchat


NadeeG RT @jdrosen2: Internet video runs on H.264 #openh264 #collabchat


benlewis What does #openh264 mean for the future of VP8? #collabchat


angelacollins68 RT @Roopamjain #collabchat this is a big win for Cisco-one major objection for H.264 for #WebRTC was licensing fees @Cisco removes barrier


RobArnoldUCC Speaking of Google, Apple, MSFT, etc... have they posted response yet? #Collabchat


aylarov @jdrosen2 @cfluffy I wrote - w/o transcoding  #collabchat , that's the idea. H.264 and VP8 are very similar.


cfluffy @aylarov We like how Zingaya has been doing what it takes to make #webrtc work but we think #openh264 makes it simpler #collabchat


neilstratford @jdrosen2 @tsahil Can we solve it longer term by making the new codec API MTI, not the codec MTI. These are browsers. #collabchat


Cisco_Insights RT @KjesbuSnorre Cisco showed H265 for the first time fall of 2012. H264 is common denominator. @Cisco #openh264 #collabchat @tsahil


TelePresence RT @jdrosen2 Internet video runs on H.264 #openh264 #collabchat


Cisco_Insights RT @jdrosen2 Internet video runs on H.264 #openh264 #collabchat


Roopamjain #collabchat #openh264 this is a big win for Cisco-one major objection for H.264 for #WebRTC was licensing fees @Cisco removes the barrier


jdrosen2 @aylarov @cfluffy Transcoding bad. Lets have a common codec #openh264 #collabchat


angelacollins68 RT @jdrosen2 @tsahil Codec technology always evolving - lets solve the problem for today #openh264 #collabchat


ebkell Would Cisco sign a contract with companies that it will offer #h264 free. Still highrisk if there is no time guarantee. #collabchat


jdrosen2 Internet video runs on H.264 #openh264 #collabchat


EddiesTPWorld @tsahil #collabchat I think H265 will take quite some time to become pervasive because of the processor intensive technology requirements.


rhoshimi RT @KjesbuSnorre Cisco showed H265 for the first time fall of 2012. H264 is common denominator. @Cisco #openh264 #collabchat @tsahil


aylarov @cfluffy Zingaya has plans to show VP8/H.264 conversion w/o transcoding at WebRTC Expo #collabchat


julieemcpherson RT @KjesbuSnorre: Cisco showed H265 for the first time fall of 2012. H264 is common denominator.@Roopamjain @Cisco #openh264 #collabchat


KjesbuSnorre Cisco showed H265 for the first time fall of 2012. H264 is common denominator. @Cisco #openh264 #collabchat @tsahil


cfluffy @rishikulkarni #openh264 should help people to build products that can interoperate with 264 SVC systems #collabchat


jdrosen2 @tsahil Codec technology always evolving - lets solve the problem for today #openh264 #collabchat


angelacollins68 RT @ulander RT @jdrosen2: @DaveMichels WebRTC needs to work on the Internet as it is today, not the Internet as we wish it to be #collabchat


ulander @tsahil if things didn't advance, we'd still be on green screens. there is always a path forward #collabchat


Cisco_Insights RT @KjesbuSnorre This is also open to competitors. We want everyone to use h264. #openh264 #collabchat


EddiesTPWorld @jdrosen2 @DaveMichels Agree #collabchat


KjesbuSnorre Cisco showed H265 for the first time fall of 2012. H264 is common denominator.@Roopamjain @Cisco #openh264 #collabchat


tsahil What happens when we switch from H.264 to H.265 in 2 years time? Back to square one #collabchat #WebRTC


jdrosen2 @DaveMichels Reminds me of the NAT discussions - why we and I promoted ICE - work with the Internet as it is today #openh264 #collabchat


rowantrollope RT @ulander @DaveMichels @jdrosen2 jonathan is quite the disruptor isn't he. You should see him in meetings …. #collabchat


ulander @DaveMichels @jdrosen2 jonathan is quite the disruptor isn't he. You should see him in meetings …. #collabchat


jdrosen2 @DaveMichels WebRTC needs to work on the Internet as it is today, not the Internet as we wish it to be #openh264 #collabchat


Cisco_Insights RT @rowantrollope @CiscoCollab Open interoperable video in all browsers. Period. #collabchat


TelePresence RT @rowantrollope @CiscoCollab Open interoperable video in all browsers. Period. #collabchat


RobArnoldUCC What if next week IETF opts for VP8-9 route? #collabchat


rishikulkarni How does it affect h264 SVC based products Google Hangout, Vidyo ?#openh264 #collabchat


ulander @rishikulkarni you'll have to ask google #collabchat @openh264


rowantrollope @rishikulkarni Ask Google. #openh264 #collabchat


DaveMichels I get it and it's a reasonable salvo from the pro H264 side, but surprised @jdrosen2 is backing the less disruptive approach. #collabchat


rishikulkarni What are Google's plans to support H.264 from Cisco? #openh264 #collabchat


rhoshimi RT @cfluffy @gkrobcollins @CiscoCollab - openh264 will enable video in all kinds of application in addition to browsers #collabchat


cfluffy @neilstratford We will work with mozilla and open source community to develop the API #collabchat


rhoshimi RT @jdrosen2 @djbombay @apple Ask Apple. #openh264 #collabchat


ulander @neilstratford the beauty of OSS is that it will live indefinitely in the community unfettered from Cisco #collabchat


jdrosen2 @neilstratford We cannot say forever but unless things change we will continue this indefinitely #openh264 #collabchat


KjesbuSnorre This is also open to competitors. We want everyone to use h264. #openh264 #collabchat


Roopamjain #collabchat #open264 the market, #Google included, is gearing up for VP9 and H.265. how is @Cisco positioned for the future?


NadeeG RT @jdrosen2: @CiscoCollab Interoperable video on the web for all. That is our goal #openh264 #collabchat


neilstratford Is the codec plugin API an open standard? Can other codec developers also ship downloadable codecs for Firefox? #collabchat #webrtc


TelePresence RT @CiscoCollab Question: How does #opensource H.264 encourage new waves of video innovation? #openH264 #collabchat #videoconferencing


KjesbuSnorre We want h264 which is widely used to be part of standard. Cisco will cover. @chadwallacehart @jdrosen2 #openh264 #collabchat


neilstratford What happens when Cisco stop hosting the binary codec plugin in a few years? #webrtc #collabchat


WHaskins Is the $6.5M cap subject to change next year? is there any gaurantee that @cisco won't charge for this binary in future? #collabchat


jdrosen2 @djbombay @apple Ask Apple. #openh264 #collabchat


angelacollins68 RT @rowantrollope @CiscoCollab Open interoperable video in all browsers. Period. #collabchat


cfluffy @gkrobcollins @CiscoCollab - openh264 will enable video in all kinds of application in addition to browsers #collabchat


ulander @kseggie while app developers can use our binary royalty free #collabchat


djbombay will this help @apple make good their promise to open source #facetime? #collabchat #openh264


jdrosen2 RT @ulander @kseggie there's a prepackaged binary and then source. devs can participate in community and modify source #collabchat


ulander @kseggie there's a prepackaged binary and then source. devs can participate in community and modify source #collabchat


jdrosen2 @kseggie See our FAQ at http://www.openh264.org for details on distro - needs to go from us to users computer/device #openh264 #collabchat


ebkell @ciscokima Agreed. Yet, there is a "mandatory to implement" part of WebRTC. If there's only one codec in it, no choice. #collabchat #h264


ciscokima RT @KjesbuSnorre: H264 is already an industry standard that powers much of the video on the Internet. #openh264 #collabchat


rowantrollope @CiscoCollab Open interoperable video in all browsers. Period. #collabchat


jdrosen2 @CiscoCollab Interoperable video on the web for all. That is our goal #openh264 #collabchat


kseggie what does 'distribution' mean in'Cisco must provide the packaging and distribution of this code' how will this work in practice? #collabchat


ciscokima Live #tweetchat now. What's up with #H264 and #WebRTC? Chat with experts by following #CollabChat. #openH264


ulander @ebkell this isn't about killing other initiatives but about removing barriers to inclusion. choice is good #collabchat


CiscoCollab Question: How does #opensource H.264 encourage new waves of video innovation? #openH264 #collabchat


jdrosen2 @ebkell We think this is a positive step forward for H.264 - future of VP8 - ask Google #openh264 #collabchat


angelacollins68 RT @ciscokima RT @KjesbuSnorre: Cisco will get our code open sourced, actively contribute, pay royalties #openh264 #collabchat


rhoshimi RT @KjesbuSnorre H264 is already an industry standard that power much of the video on the Internet. #openh264 #collabchat


chadwallacehart @jdrosen2 Do you expect the other MPEG-LA H.264 owners to join http://openh264.org and chip in or is this Cisco only? #CollabChat


KjesbuSnorre H264 is already an industry standard that power much of the video on the Internet. #openh264 #collabchat


ebkell Does this effectively kill VP8, or just hamper it till the Nokia lawsuit is resolved? Any thoughts? #collabchat h#h.264


benlewis #open264 discussion live on #tweetchat http://qub.me/HR8CHW #collabchat


jdrosen2 RT @jasonshearer RT @jdrosen2: @RobArnoldUCC We're going to pay the cap which is $6.5M/year #openh264 #collabchat


Roopamjain #collabchat #openh264 big step frm @Cisco,will shape futureof open voice-video; but expect to continue seeing technology islands in industry


RobArnoldUCC @jdrosen2 sounds likea deal. any other strategy to report momentum? #collabchat


jdrosen2 @ebkell They can use source and distribute their own app with it but then will have to pay their own way #openh264 #collabchat


rowantrollope @aylarov @n2collaboration We haven't heard from Google on this yet. We think it addresses their issue. #collabchat


KjesbuSnorre Cisco will get our code open sourced, actively contribute, pay royalties #openh264 #collabchat


ebkell @jdrosen2 Does someone have to use Cisco-compiled binaries, or can they download the open source code and compile it themselves? #collabchat


jdrosen2 @RobArnoldUCC We're going to pay the cap which is $6.5M/year #openh264 #collabchat


cfluffy @jasonshearer iOS already has hardware codecs. If they wish to expose the API to these to applications, they can #collabchat


aylarov @rowantrollope @n2collaboration sounds good, any feedback from Google so far? We all know the most popular browser now is Chrome #collabchat


RobArnoldUCC Will Cisco be publicizing royalties paid? Suggest some public guideance on momentum. #collabchat


jdrosen2 @Roopamjain @rowantrollope @Cisco We plan on paying MPEG-LA cap next year #collabchat


jasonshearer Is Cisco actively working with Apple on incorporating the binary into iOS? #collabchat #openh264


rowantrollope @djbombay @Cisco No. This is to make h.264 Open-souce - its the industry standard today and we will make it available to all #collabchat


jdrosen2 @jasonshearer Should be invisible to users, depends on app. Thats the plan for firefox - seamless. #openh264 #collabchat


Roopamjain @rowantrollope How is @Cisco assessing total cost impact of fees to #MPEGLA, how will these be paid(per download,fixedfees..)?#collabchat


brian_riggs If you want to learn more about or discuss Cisco's H.264 announcement, there's a tweetchat starting right now. follow #collabchat


jdrosen2 @benlewis @rowantrollope Cisco will get our code open sourced, actively contribute, pay royalties #openh264 #collabchat


djbombay Are you @Cisco open sourcing #h264 to spend more time on #h265 spec? #collabchat


CiscoCollab Also joining us are several Cisco Collaboration experts:@cfluffy, @RowanTrollope, @KjesbuSnorre, @jdrosen2 & @Ulander #collabchat


jasonshearer Can you speak to the UX with the plugin/binary approach? #collabchat #openh264


McGeeSmith @brian_riggs @tata_comm @gilzino But if it protects others endpoints at the same time, isn't that a good thing? #collabchat


rhoshimi RT @RobArnoldUCC Let's get this #collabchat party started


rowantrollope @aylarov @n2collaboration Yes. It is possible, and we have discussed with MPEGLA. We are paying the royalties directly #collabchat


CiscoCollab Let's start with intros. I’m @julieemcpherson & will be monitoring today's chat via @CiscoCollab #collabchat


benlewis @rowantrollope Hi Rowan, what new responsibilities is Cisco taking on by open sourcing H.264? #collabchat


aylarov @rowantrollope @n2collaboration is it really possible according to MPEGLA licensing terms? Have you discussed it with MPEGLA? #collabchat


RobArnoldUCC Let's get this #collabchat party started


jdrosen2 RT @TelePresence Hi everyone, we're about to get started! Bring on your #openH264 thoughts and questions for our tweetchat using #collabchat


angelacollins68 RT @CiscoCollab Hi everyone, we'll get started in a few minutes. Bring on your #openH264 thoughts and questions for our chat #collabchat


TelePresence Hi everyone, we're about to get started! Bring on your #openH264 thoughts and questions for our tweetchat using #collabchat


ciscokima Live #tweetchat now. What's up with #H264 and #WebRTC? Chat with experts by following #CollabChat.


CiscoCollab Hi everyone, we'll get started in a few minutes. Bring on your #openH264 thoughts and questions for our chat #collabchat

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