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Meet the "Collaboration Generation"

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There are seismic shifts taking place in our increasingly connected society. Mobile phones and devices aren’t just for staying in touch—they’re instruments of commerce, learning and entertainment. Social networking sites are creating communities of interest around any topic you can imagine—and whatever you’re into, there’s an app for that. Video is everywhere. Not just in the board room and on the desktop but the office lobby, the medical center, the sports arena, even the bottom on the ocean. And perhaps most importantly, we’re seeing the emergence of a new breed of worker.

It’s what I call the Collaboration Generation.

Below is a short excerpt on this fascinating generation from a keynote I gave at the Collaboration Summit in Mexico City in March. Is your company ready to embrace this new demographic? Are you creating a work environment that will attract and retain them? And are you creating products and services that capture their imagination?

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