I recently finished reading "The Facebook Effect" by David Kirkpatrick. For those of you unfamiliar with the book, it's a chronicle of the history of Facebook along with commentary on how it has changed the way people interact and the global impact it has had. It's not quite the sex, drugs, and deception that the recent movie and Oscar nominee for best picture, "The Social Network", would lead you to believe (that was based on "The Accidental Billionaires" by Ben Mezrich, which apparently takes some artistic flexibility and never interviewed a single person from Facebook) - but what's still striking is the plain fact that something born in the dorms of Harvard University seven years ago has grown not only into a company that recently reported advertising revenue of $1.5B but one that continues to push the bleeding edge of social software and redfine the very nature of human interaction.
I wanted to call out some of the key takeaways I had from the book because the ubiquity of Facebook has made it in many ways reference point for all things social software related.
I definitely recommend the book because I think it can appeal to a variety of audiences - those interested simply in the history of Facebook, those interested in social software / social media, those interested in business - because not only did Facebook play all the right cards from a software perspective, but the way they handled their investors, advertisers, etc. was nothing short of perfection.
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