Let’s face it, there are times when many of us have had a challenging experience connecting everyone in a meeting with video. Delivering an improved experience is equally important for the end users as is for IT.
From the end user perspective, intuitive interactions, icon-driven interfaces, voice features in video phones, integrated help guides, and the availability of better applications that deliver consistent user video experiences across their many devices are all good things. This in turn makes the users less dependent on IT, and reduces the barriers for deployment. It is really simple -- if a user likes what they use for these video experiences, then they will share it with other users and will help to onboard them. This leads to more people on the same platform, and as the video experience gets more broadly deployed, the benefits can be achieved by more people at more places. That is social networking 101. The BIG differences in the enterprise environment is that those new video experiences should be powered by an architecture and applications that deliver security, identity, quality, scale, reach and transparent integration with the rest of the IT applications the users require to work. But with the right architecture in place, the journey to a better video collaboration experience is well mapped and available from day 1.
From the IT perspective, these new video tools need to deliver business class, reliable, scalable, and highly integrated experiences. Video should be secure and video should be compliant. The software and hardware architecture should leverage the power of the network to make video as easy to turn up as voice. Having a single call control, conferencing, and management platform to administer all the services is key. Cisco is the only vendor in the market that can offer all these components (and the network layer integration). All these elements together help to make video a more effective business tool that drives video adoption and success.
We’re at a tipping point leading into the next wave of video innovation, delivering pervasive business benefits for users across the organization. Making video as easy as voice is a big step forward that spans the end to end user experience.
Cisco has been driving the waves of video innovation, helping businesses to empower, engage, and innovate in every step of the way.
From the first wave when we pioneered with the first architecture for voice, video and integrated data (AVVID) we helped to deliver video over the network as a communication tool.
Then Cisco drove the movement of video from a niche, optional communication vehicle for a few people, difficult to use, and IT support-intensive, to a one-touch, easy to use, IT automated, and fully integrated communications and collaboration tool that helped video to be the mainstream communication and collaboration tool we have today.
Right now we are working on driving the third wave of video innovation by making video fully integrated into business processes in order to leverage its power and reach as a business-critical application for all users -- on every device and location. All powered by the intelligence of the network and the flexibility of our software. Our Medianet capabilities are paving the road for more pervasive video experiences for all devices and networks, based on open standards.
So if you believe -- as I do -- that video is here to stay, then dare to be bold and imagine what video can do for you and your business when video experiences can be better than being there, there is video on every pane of glass, and video can be as easy or easier than voice.
Learn about new pervasive video and conferencing solutions that Cisco is announcing on March 19 by attending our March 19 Collaboration Announcement Webcast with live Q&A from 9-9:30 a.m. Pacific Time. I encourage you tolearn more and register nowso you can be among the first to hear how Cisco is innovating once again.
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