Have you noticed that there is a camera and a pane of glass available to you at ALL times? From your smartphone to your PC, desktop office phone, telepresence (personal or room system), tablet, and even your TV, the ubiquity and ease of use of these devices and capabilities are providing a platform to extend video experiences everywhere. The big challenge is in providing a consistent, high quality user experience across all these devices. And that is not all. With new technologies available today such as HTML5 and WebRTC, more web-enabled devices can quickly become video enabled (video fridge anyone? )
So the future of video is not tied to one device or the software application that you may want to use in one device or another, but instead the future of video is the ability to collaborate with people on the device that makes sense for you — at the time and place where you are. All connected to an intelligent network that delivers the quality of experience you need for that device, and the call and conferencing control platform that will power all those interactions and will connect all your devices with you, based on your preferences.
To be able to reach the seemingly unlimited scale required to enable all those experiences you need a video collaboration architecture that provides both video switching and transcoding capabilities on demand, from the cloud (public or your own private cloud). That architecture should be open, standards-based, and provide interoperability between the users, and has to be able to adapt the content to the characteristics of the available network and the capabilities of the selected device. Let me be clear on one point. Video is not a one-CODEC-land. Support for multiple CODECS (such as H.320, H.323, H.263, H.264AVC, H.264SVC, H.265, WebRTC, and others) is not optional unless you want to throw away all your current and past investments and start over again. And the network is the best place to ensure that this interoperability is reached so users can focus on connecting with other users — without thinking what kind of device or CODEC the other has — just like we do it today when we make a phone call.
Cisco is better positioned to deliver on this next wave of innovation than any other company in the world. Think about it, we have the experience, the platform, the focus and the strategy to continue innovating video.
Learn about new pervasive video and conferencing solutions that Cisco is announcing on March 19 by attending our Cisco Collaboration Announcement Webcast with live Q&A from 9-9:30 a.m. Pacific Time. I encourage you tolearn more and register nowso you can be among the first to hear how Cisco is innovating once again.
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