These awards honor the best Web sites in 96 industries while setting the standard of excellence for all website development. Best websites are selected by judging the entered websites using seven criteria - design, ease of use, copywriting, interactivity, use of technology, innovation and content. Now in its 27th year, the Web Marketing Association (WMA) was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, online advertising, PR, and top web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion. The Cisco Support Community is a proud repeat winner of the Web Marketing Awards.