Try to do custom installation of SQL server Settings " Dictionary Order, case-insensitive,
for use with 1252 Character Set."
Ensure that you use more than 20 licenses for SQL server used for CEM.
Used Mixed Mode authentication for SQL.
In MRPG for CEM Pim use conenction port either 1600 or 2000.
Check jaguar service.
PS: Ensure that you start core server first them cem server.
Hope this will work for you.
Revert back for exact documentation for the CEM installation / configuration.