There are 2 ways of doing this ...
1 - populate one of the custom variables in the script with the option that the caller has picked. You can then run a custom call variable report. You need to use the Set Enterprise Info step in your script.
2 - Try to have a CSQ after each option in the IVR. That way you know how many callers selected each option by looking at the number of calls presented to each CSQ.
I concur that option 1 recommedned is the best choice, alternatrively if you have Premium edition you can write it to an external database everytime an option is selected.
we had to write a custom report, however, its a pita since that report has to be pushed to each historical reports desktop.
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We are also looking to report on these custom variables. From what I can see these are set in the
ContactCallDetail table as customVariable1 through to customVariable9.
Can you confirm this is the table and columns?