Retailers are at the Eye of the Storm - do you see how UC can help?
In today’s economy retailers are at the eye of the storm.Consumer spending has “gone off the cliff” and is likely changed forever.Retailers need to be more customer centric and customer relationship focused than ever, all this while being as efficient as possible - lowering OpEx and infrastructure TCO (total cost of ownership) aggressively.
Some retailers are managing to do this - one example is a major discount retailer which was able to implement a new IPT (internet protocol telephony) infrastructure with enough TCO savings to have the innovative, new platform pay for itself.They are now able to start driving incremental business value in their stores, DCs and headquaters through:(1) Increasing employee productivity (e.g. needing less time to do real-time mobile sku look-up or to clock-in & out on mobile and multi stations); and (2)Enabling business transformation (e.g. integrating call management with CRM or unlocking in-store employee potential through mobile task management).
While there are currently certainly a handful of retailers realizing communication enabled business value (CEBV), this is not yet the norm.So my question is this:Where are You?
Are you just surviving or enhancing and building capabilities?Or are you actually thriving and distancing yourself from the competition?And what are your thoughts on the unique and powerful Unified Communications “sweet spot” for retail – where retail business processes, unified communication and incremental business value intersect?
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