Cisco Privacy Survey highlights the emergence of “Privacy Active” consumers. People care about privacy, but to what extent does it guide their consumer behavior and their actions to protect their personal information? In our new Cisco Customer Privacy Survey, we reveal the results of a global, double-blind study of 2,600 adults on their attitudes regarding their personal data, the products and services they use, their comfort level with potential new business models, and the impact of data privacy regulations.
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