A white paper I just wrote on the transition to the 4G IP core for mobile operators that is sponsored by Cisco is now available for download here (and attached to this post).
The paper is about how mobile broadband requires operators to change the way they manage data services. The transition to a 4G IP network will give them the tools to manage traffic actively and achieve three goals:
Increase network efficiency and capacity, lowering transport costs
Offer service plans that are more flexible, fair, and personalized
Maximize revenues from subscribers, applications and content providers, and vertical applications
Key topics covered in the paper:
More efficient use of network resources. This is required in order to expand network capacity to meet subscribers' demand in a cost effective way, which will enable operators to operate profitably.
More flexible, fair, and personalized service plans. Mobile operators realize they have to move beyond flat-fee unlimited plans. To improve their subscribers' experience and differentiate their services from the competition, they can add features that allow them to move beyond capped plans.
Maximize revenues. Flat-fee unlimited plans are not effective at segmenting the market and gaining revenues from added-value services, because for many potential subscribers the available plans are too expensive, or do not offer the features they want. A wider choice in service plans can address the demand from these subscribers, and raise data revenues. Furthermore, mobile broadband can create new revenue streams from advertisers and content and applications providers, and facilitate the development of new business models that make mobile data services more attractive, easier to use, and more effective. Mobile operators can also gain additional revenues from vertical applications, through partnerships with MVNOs, enterprises and public agencies.
I hope you will find it interesting - and look forward to your comments and feedback
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