Not sure if any of you had the opportunity to make it out to Open Mobile Summit last week in San Francisco, but the show, per usual, was a great representation of the fragmented business models developing in the mobile industry as both content producers and traditional mobile carriers seek to fill some of the profitability gaps caused by the decline in their traditional businesses.
The rise of broadband mobile data networks and highly-advanced smartphones is an industry-wide problem and requires industry-wide attention. There is clearly a focus on this across-the-board, in many isolated pockets. Within these pockets, however, there seems to be a good deal of agreement on the trends that will drive the industry. With the exception of Lightsquared, who is intent on "commoditizing wireless access as quickly as possible" and "being the dumbest pipe there is," the focus of the show was on how to drive new monetization schema and improve the subscriber experience. Just some tidbits from the panels I was able to attend:
All in all, the Open Mobile Summit highlighted the consistency of the industry in forging ahead in plans to deliver a much-improved experience for digital content to mobile devices, and to carry the traditional monetization models (advertising, publishing, commerce, merchandising) into their next iteration. While it is great to see each of these disparate industries working on their transition plans, it still seems like the value chain is broken, with each company carving out a unique niche. In a free-market, globalized economy with an over-abundance of entrepreneurs and innovators, the mobile industry provides a massive opportunity for the creation and transfer of both wealth and mindshare.
As a consumer, however, I am still searching for that consistent experience across all of my mobile devices, networks, and apps....
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