November 2014, we will be holding a number of Service Provider related webcasts as part of the Cisco Knowledge Network (CKN). Below is a schedule of our upcoming webcasts and all the information you need to know to register.
Advanced Advertising – Delivering Value for the Service Provider
Monetization of new and existing products has never been more important for a Service Provider. Maturing revenue streams from subscription and transactional services demand increased attention to be spent on developing new business models in order to extend and enhance operators’ advertising capabilities. From targeted broadcast to interactive call-to-transaction advertising, Cisco is helping our customers lead the way in building and delivering the right infrastructure for monetization of their services across all platforms.
In this session you will learn about:
Engaging viewers with targeted, relevant advertising
Monetising new services
Increasing your advertising revenue
Generating new advertising inventory
Driving efficiency through unified campaign management
Measuring advertising effectiveness for your media customers
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