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Cisco’s Demo Pathway through CCBN 2014



By Chee Meng Ho, Service Provider Marketing, APJC

Cisco is the worldwide leader in networking and network solutions that transforms how people connect, communicate and collaborate. Today, the company boasts the largest Internet business in the world, and over 90 percent of its global transactions are completed online. Cisco has a firm belief that Internet will change the way people work, live, play and learn, and will also let numerous leading enterprises and their partners benefit from a “globally networked economy. Cisco entered the Chinese market in 1994 and currently employs more than 5,000 people with jobs in sales, customer support and service, research and development, business operations, IT outsourcing services, financing and manufacturing fields across 20 branch offices in China.

Cisco Chairman and CEO John Chambers firmly believes that Cisco's innovation and sustainability should be the focus of the development strategy in China. With the rapid development of video services, Cisco has developed and integrated various technologies to provide end-to-end solutions. With the focus on the China broadcasting segment, Cisco has been working with the various partners to advance this industry, including setting up a joint NGB laboratory with China’s SARFT.

Cisco is excited to be participating in this year’s China Content Broadcasting Network (CCBN) exhibition from March 20-22, 2014 held at China International Exhibition Center.

Join us at the Cisco booth (in Hall 2, booth 2202), where we will be demonstrating solutions across four specific areas:

1. Cable End-to-End Solution Network Architecture (CESNA)

CESNA is a validated all IP network solution designed to carry multiple services (video, data, voice) for broadcasters and video service providers. Digital front-end provide traditional television broadcasts, while the data center offers a variety of cloud computing services, video on demand, new media, and other services. These services are carried over the core backbone network consisting of routers to the access layer, a high-quality high-bandwidth optical backbone network constructed with 100Gbps wave spectral transmission and optical equipment to provide the required physical transmission link. IP QAM access layer supports television broadcasting and video on demand. DOCSIS CMTS simultaneously supports both HFC access network and C-DOCSIS through optical fiber, PON, Ethernet or other access network, providing DOCSIS 3.0 based data connections to the home network and Wi-Fi hot spots for Internet access, various applications of new media, smart home, telemedicine and other services.

2. Software Defined Box (SDB) for China video market

SDB is a cloud driven end to end solution that integrate the cloud capabilities into video streaming applications and uses traditional set-top box decoder standard devices to deliver the video streams to the TV sets. The solution can be configured to define a thin client application and its capabilities such as DVB, OTT, PC or game console through the cloud software.

Through the SDB solution, Broadcasters and Video Service Providers can enhance the capability of the low-cost set-top box significantly and to quickly introduce various innovative applications and video experiences. This will enhance their overall branding and service delivery capability, helping broadcasters and video service providers to respond effectively to the increasingly intense and competitive from the Internet such new media and OTT services. This in turn will help them to seize market opportunities while they changes in their function and role, creating new revenue growth and attract investment.

SDB solution can be deployed in any network with two-way network transmission access, and broadcasters today can leverage their vast broadcast networks to overcome the barriers due to costs of large-scale deployment and the operation and maintenance of these intelligent terminals. And through the use of standardization and standardized terminals, the service providers expand the overall scale of their operation to include a new ecosystem of partners from the Internet and together, provide sustainable growth into the future.

3. Videoscape video processing solutions and content distribution system

Cisco Videoscape is an end-to-end video experience solution, comprising six cloud based modules, one network module, and two terminal based modules. At the exhibition, Cisco will focus on video processing solutions and content distribution system. Cisco invites you to visit the Cisco booth at Radisson Blu Hotel for a full Videoscape experience.

Cisco’s video processing solution is a new generation of High Efficiency Video Coding (HEVC), provides better video compression with lower network bandwidth requirement when compared with H.264, saving up to 50% of the bandwidth. On 13th April 2013, the International Telecommunication Union (ITU) formally approved the use of HEVC/H.265 standards. HEVC has two advantages. First, HEVC can be deployed in the areas with low-bandwidth, expanding the scope where services can now be delivered. Secondly, the use HEVC allows more HD video to be carried over the network, and also paving the way to 4K and 8K video services delivery. Cisco will provide complete HEVC solutions.

On Content distribution systems, we will be demonstrating CDN Federation, as well as flexibility of Internet CDN. CDN federation is a system architecture that allows video-on-demand CDN from various provinces to interconnect. It allows content from the provinces’ library to flow through the national CDN, facilitating the sharing and exchange of data to provide video-on-demand services across provinces, and ultimately the distribution of potential additional revenue across the provinces.

Cisco Videoscape Distribution Suite for Internet Streaming (VDS-IS) is the latest enhanced version of the solution previously known as Cisco Content Delivery System for Internet Streaming. It does not require the use of special hardware to provide Internet CDN services, as long as the cloud computing platform and, where appropriate cloud computing network node has sufficient capacity, you can increase or decrease any CDN node and its carrying capacity, providing great convenience and flexibility to run CDN.

4. Carrier WiFi for Smart Cities

Wi-Fi has become the primary means of communication in a variety of mobile data devices. Hence building a good Wi-Fi network for broadcast and video services to its customers, or using it to provide interconnection and basic services to the government, industry and the public as part of the plans for a Smart City, is extremely important. Cisco's carrier Wi-Fi solutions provide a stable, reliable and easy to manage service, plus a variety of smart mobile functionality. It can also provide all users within the wireless coverage a reliable video broadcast service, a technology advantage to broadcasters and video service providers.

Xu Qiwei, Cisco's Vice-President, said: "Cisco is committed to help service providers to build an unprecedented experience for users and a variety of new applications. Our strategic transformation will help service providers to protect their investment in the early stage through flexibility and open standards, taking full advantage of cloud resources to achieve an overall competitive edge, and to better realize their business value and technical innovation, thereby creating a better interconnected smart city."

We will be presenting a number of our solutions and hope you can join us in Hall 2, booth 2202.

Please contact your Cisco account representative to discuss further or visit Cisco’s CCBN 2014 microsite.

More Resources

Blog Post: Cisco at CCBN: Transforming Video Experiences

Blog Post: Cisco Activities at CCBN 2014

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