Julio Silva is a social media measurement and strategy consultant analyzing all things related to data center & cloud and service providers. His expertise relies in developing enterprise social marketing measurement parameters as well as creating a brand presence for blue chip entities at a worldwide level. He has been working closely with several C level and Marketing executive teams in Deloitte, Hilton Worldwide, Bank of America, IHS, The Walt Disney Studios, USAA and Coca Cola helping with the development of their social footprint and overall social performance analyses. Originally from Ecuador, Julio has a post graduate degree in Strategic Marketing from Northwestern University and an undergraduate degree in business from Universidad San Francisco de Quito. He has a bi weekly marketing column in "Diario El Tiempo" of Colombia, one of the largest newspapers from Latin America and regularly speaks in Social Marketing conferences and events across South America. Expertise: social media measurement, social media listening, KPI building