Zeeshan N. brings over 15 years of Mobile Enterprise and Service Provider experience to his profession. Zeeshan supported and led the technology / business integration of several Cisco acquisitions including Starent, a leader in multimedia core platforms designed specifically to address the needs of packet-based Mobile Networks. He serves as the SP Mobility executive leader for Cisco Live, SE Virtual teams, and Cisco Certification programs. Zeeshan is a well-recognized member and thought leader of Cisco's Mobile Internet solution campaigns globally, and works closely with leading customers, partners, and distinct mobile specialist communities. He recently helped launch Cisco’s Cius with AT&T and Verizon Wireless.
Prior to Cisco, Zeeshan previously led as National Portfolio Director at TELUS in Canada, where he was responsible for product development, and had business unit P&L ownership of the Service Provider’s WiFi and Fixed Wireless Broadband portfolio.
Zeeshan has also held senior positions at Nortel, RIM, and Motorola where he was responsible for a variety of product, marketing, and business initiatives focused on licensed and unlicensed wireless technologies, and well as handheld device product development.
Zeeshan holds an MBA-IT degree from Dalhousie University in Halifax, Nova Scotia, Canada, and a BBA Honours degree from Mount Saint Vincent University in Halifax, Nova Scotia, Canada. He also holds multiple wireless, networking, and security certifications and accreditations, as well as post-graduate certificates in business strategy and project management from distinguished institutions in Canada and USA. He is a recognized blogger within the Service Provider Industry and on behalf of Cisco Systems, Inc.
Mobile Internet, Mobile Video
Zeeshan N. brings over 15 years of Mobile Enterprise and Service Provider experience to his profession. Zeeshan supported and led the technology / business integration of several Cisco acquisitions including Starent, a leader in multimedia core platforms designed specifically to address the needs of packet-based Mobile Networks. He serves as the SP Mobility execu
‘TV Everywhere’ is the new buzz in the Video Industry, which is going through a massive revolution. OTT (Over The Top) players such as Netflix and Hulu have taken the industry and subscriber uptake with unprecedented pace, but their inability to maintain genuine and balanced relationships with content owners, and customers, as well as their immature and unproven business models have recently caused much public scrutiny. Netflix CEO Reed Hastings, faced with immeasurable blunders and market share loses, issued a very public apology in late 2011, which drew even more backlash. Disruption vs Customer led Innovation The principle here is simple - customers expect a "conduct of business" by their Video Service Provider, which puts the viewers interests, preferences, and share of wallet first. The average household in America pays $125 per month for triple play services (TV, Internet, and Phone), a market which will reach $170B by 2016 world wide. In contrast, many of the traditional Video Service Providers, include cable operators are working to re-balance their business models, balance sheets, profit-mix, and partnerships with traditional media and new media companies. Comcast last month partnered with Walt Disney Company in a 10-year, multiplatform distribution deal. The success of these redesigned business models will rely largely on quality of content and how soon they can deliver it to their audiences. CES 2012 marked a plethora of set top box innovations and announcements which followed by Verizon and AT&T releasing Wi-Fi based video systems for the home. So why are these traditional service providers working so hard to innovate in an Industry where the last major technology disruption (NTSC broadcasting standard) was launched in 1953? Simple - content, personalization, and user experience is King! Customers will abandon a full Triple Play bundle if they do not get access to Nickelodeon Jr for their toddlers to enjoy when they get home from school, or TruTV for the reality TV buff at home. They also want access to "their content" not only from home, but also on the go, on any device, and on any network - which makes the service providers ability to transcode, cache, optimize, and distribute the content infinitely complex. CloudVerse enables Cisco Videoscape Cisco sees this disruption happening now! With the release of CloudVerse, a complete validated system by independent test laboratory - EANTC, Cisco Videoscape solution demonstrates the level of simplicity which can be offered to customers, to meet their increasing expectations for content. Not only was Cisco able to demonstrate how video sources could be adaptively and simultaneously transcoded, cached, and distributed, but CloudVerse demonstrated the dynamic capabilities of users across multiple devices, platforms (iOS, Android, Windows, etc), and networks (fixed and wireless). Video Innovation Coming to You (not your TV) The revolution is coming from your local Video Service Provider. It will not happen on your living room television, it will happen in the network and CloudVerse is a true industry disruptor which will enable Service Providers to generate new, profitable business models, and balanced partnerships with content owners, as well as maintain "relationships" with their customers for years to come. For me personally, I can't wait to get access to the new generation of Cisco Videoscape endpoints, clients, and soft-clients - so my family can experience a new way of viewing, sharing, and experiencing content. Sincerely, Zeeshan N. Social Media Blogger Subject Matter Expert Service Provider Industry Sources and References: Netflix CEO's apology brings new backlash Research and Markets: Triple-Play Forecasts - 2011 Color television Comcast’s 10-Year Deal With Disney Includes Out-of-Home Viewing
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