Kevin Shatzkamer is a Distinguished Systems Architect at Cisco with responsibility for long-term strategy and architectural evolution of the intersection points of cloud technologies, digital media assets, and mobility devices/networks across the entire value chain/ecosystem. Kevin's work in these areas encompasses deep industry trend analysis, business strategy, and technical architecture and infrastructure evolution.
Kevin works directly with customer CTOs and their organizations on aligning long-term technology investment strategy to emerging trends. For mobile carriers, these architectures align to next-generation business models, including mobile + cloud, Network Function Virtualization, analytics and digital media distribution and delivery. Kevin also works with media companies working to deliver digital content Direct-to-Mobile and Media Cloud providers seeking to optimize content distribution in a mobile world.
Kevin's ecosystem-wide, experience-centric approach to working with customers allows for the identification and exploitation of synergies between disparate organizations to derive new technology and business models for digital media distribution over mobile networks, including mobile media clouds, ad-funded mobile access, data analytics as commerce, etc.
Previously, Kevin focused extensively on mobile wireless networks and mobile carrier network architecture. He has worked at Cisco and the mobile wireless industry for nearly 15 years.
Kevin holds over 50 issued and pending patents related to all areas of work. Kevin holds a Bachelors of Engineering from University of Florida and a Masters of Business Administration from Indiana University.
Kevin Shatzkamer is a regular speaker at various tradeshows and industry forums and has published two books discussing the requirements, architectures, technologies, and protocols shaping the future of the Mobile Internet, from RAN to services.
Mobile architecture, design, and optimization. Mobile Software Defined Networks, network function virtualization, mobile + cloud intersection, cloud / infrastructure orchestration and network policy, delivery of digital media over mobile networks, M2M, BYOD architectures, mobile big data
SP Architecture, and IP Core/optical transformation to support the current business model of Internet services.
Intersections of cloud, digital media, and mobility
Kevin Shatzkamer is a Distinguished Systems Architect at Cisco with responsibility for long-term strategy and architectural evolution of the intersection points of cloud technologies, digital media assets, and mobility devices/networks across the entire value chain/ecosystem. Kevin's work in these areas encompasses deep industry trend analysis, business strategy,
No major revelations today - just some fun with numbers... As pointed out by Mary Meeker in her most recent update to the KPCB Internet Trends (2011) report, the GSM Association has announced that approximately 85% of the world's population is now covered by a commercial wireless network. This does not mean that mobile penetration worldwide is at 85%, or that 8.5 of every 10 people have a cell phone. In fact, mobile penetration still stands at approximately 77%. Instead, it means that 85% of the world's population has the ABILITY to HAVE a cell phone. This number is staggering for two reasons: 1) When compared to the United Nations report on the global electrical grid, more people (85%) have access to a cell phone than have ability to charge it (80%). In fact, should the charging problem be resolved (generators, centralized power sources), the cell phone might be the brightest light in some people's houses. 2) With 6.975 billion people in the world (per the US Census Bureau World Population Clock), this points to potential 5.9 billion mobile subscribers. Given that there were 5.3 billion mobile subscribers at the end of 2010, approximately 90% of the world's population who CAN have a mobile phone DO have a mobile phone. The land grab for subscribers is nearing its end, and growth is harder to come by for traditional mobile carriers. Going forward, mobile carriers will have to (a) increase coverage maps to reach new subscribers (b) monetize existing subscribers differently (c) churn subscribers from other carriers
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Not sure if any of you had the opportunity to make it out to Open Mobile Summit last week in San Francisco, but the show, per usual, was a great representation of the fragmented business models developing in the mobile industry as both content producers and traditional mobile carriers seek to fill some of the profitability gaps caused by the decline in their traditional businesses. The rise of broadband mobile data networks and highly-advanced smartphones is an industry-wide problem and requires industry-wide attention. There is clearly a focus on this across-the-board, in many isolated pockets. Within these pockets, however, there seems to be a good deal of agreement on the trends that will drive the industry. With the exception of Lightsquared, who is intent on "commoditizing wireless access as quickly as possible" and "being the dumbest pipe there is," the focus of the show was on how to drive new monetization schema and improve the subscriber experience. Just some tidbits from the panels I was able to attend: eBay transitioning their business from pure electronic commerce to the integration of eCommerce and traditional in-store purchasing behavior. Interestingly, more and more store merchants are recognizing the need to integrate the in-store "shopping experience" with that of the digital universe. The mCommerce conversations were full of confirmation. Google, Paypal, Visa are eager to help eBay in this endeavor, with technologies like Near Field Communications (NFC) breaking ground in mobile payments. Although, rightfully so given that a very limited number of devices support NFC, it does not seem like the industry will wait for this technology. Consensus remains that this needs to be scalable to all PoS systems in a very cost-effective manner. Video is everywhere - and still the hot topic of conversation. Topics on video ranged from the business models to improving experience to reducing the deflationary effects of the onslaught of Over the Top (OTT) video. No one debated that there is significant opportunity - from the media producers/aggregators (CBS Interactive, Disney, YouTube, Hulu - although experience is still sub-par) to the device manufacturers (Samsung, LG, Sony Ericsson - in summary, "We ain't seen nothing yet!") to the advertisers (Millenial Media, NY Times, Jumptap - the market for mobile advertising is still nascent, but it's coming). to the infrastructure providers (Cisco, Openwave, Vasona Networks) and, of course, the mobile carriers themselves (Verizon Wireless, T-Mobile, Docomo, Sprint). But its not just video that presents opportunity in mobile, the future of publishing, as explained by Hearst Magazines, Time Inc, Gannet, Co,, and Scribd certainly pointed out that their future is heavily dependent on success in reaching the mobile platform. The rise of the tablet presents significant opportunities to transition the business from print to digital, and these publishing leaders are paving the way. But don't worry, the magazines you read when you "disconnect" aren't going away just yet. The "app" train is moving, full steam ahead. Without a doubt, and as expected, plenty of attention here on apps, from developing cross-platform to monetization to running apps on SIM cards, there is continued momentum on apps. There was some rumbling about the fragmentation of experience with the traditional app model, the rise of App Store 2.0, and discussions around cloud "platformization" with HTML5 as a means of both driving new business models and extending the reach from smartphones to feature phones. Even traditional chip vendors such as Marvell are in the OS platformization game, with their Kinoma platform (acquired early 2011). Speaking of apps, there seems to be a growing enterprise trend to developing their own apps for their business. App development and customization has reached an all-time high, given the abundance of APIs, tools, and documentation available to app developers. Businesses are using these tools to enhance their own business, including the expansion of the mobile device into their collaboration experiences. Everything from Intranet access to integrated voice experiences to document sharing to video communications - businesses certainly recognize that the future is more mobile than ever. If you failed to "Check In" to the summit, both Loopt and Foursquare were there (along with Nokia) to remind everyone of the importance of the intersection of social context and location context, and how this intersection can be used to target preferences (recommendation engines, basically). All in all, the Open Mobile Summit highlighted the consistency of the industry in forging ahead in plans to deliver a much-improved experience for digital content to mobile devices, and to carry the traditional monetization models (advertising, publishing, commerce, merchandising) into their next iteration. While it is great to see each of these disparate industries working on their transition plans, it still seems like the value chain is broken, with each company carving out a unique niche. In a free-market, globalized economy with an over-abundance of entrepreneurs and innovators, the mobile industry provides a massive opportunity for the creation and transfer of both wealth and mindshare. As a consumer, however, I am still searching for that consistent experience across all of my mobile devices, networks, and apps.... More Resources Open Mobile Summit - How Do You Define Mobility?
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Hello World! I just arrived in San Francisco for this week's Open Mobile Summit. As one of the speakers at last year's Open Mobile Summit in San Francisco, I thoroughly enjoy the conversations that arise during this show, especially when competitive business models (Cloud SP vs Traditional SP) and polarizing topics are addressed head-on. The format alone - no slides, no "presenting at" the audience (but instead, "speaking with") had left me with that must-return impression, so here I am. This year, I will be joined by a number of esteemed colleagues from CBS Interactive, Sandisk, Vasona Networks and Verizon Wireless for a lively panel on innovations in mobile video delivery and monetization. I expect topics ranging from video optimization, Federated and SP-managed CDN infrastructure, adaptive bitrate video, WiFi network offload, and the role of big data analytics to all come up. You can find the rest of the agenda and speakers at the following link: http://www.openmobilesummit.com/agenda.aspx Looks like it will be another relevant set of topics to discuss, bringing together the entire value chain in mobile service delivery, from content providers to cloud services operators, service providers, infrastructure/hardware vendors, application and client software and developers. As consumer mindshare shifts from SP-branded services to access-independent, Over-the-Top (read: Cloud) services, the profitability gap is top-of-mind for the traditional Service Providers I speak with. I am most looking forward to discussions around how mobile broadband will be monetized going forward - everything from the opportunities in machine to machine (connected car) to mCommerce, Mobile Advertising, video/TV-Everywhere, and monetizing the cloud. By bringing together the entire value chain, I should walk away with a good perspective on what business models and B2B (and B2B2C) interactions are possible. Stay tuned next week when I blog a summary of the event, and looking forward to seeing any of you attending there!
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Is it a play at patent acquisition? – absolutely. There's plenty of data to confirm that protection from patent litigation is top-of-mind in the mobile industry now. Apple, Microsoft, Oracles acquire Nortel's patents, Google responds with Motorola Mobility's arsenal of intellectual property. It seems like everyone is suing everyone in the mobile industry, and accumulating a stronger patent portfolio that allows for leverage in cross-licensing arrangements and royalty negotiations is priceless. After all, Microsoft already makes a decent living out of licensing their mobile patents to Android device manufacturers. But this is also a play at the de-fragmentation (consolidation) of the Android experience by creating an ecosystem meant to encourage application development. The future of the mobile landscape seems to be predominantly modeling itself around walled ecosystems that exist between Device OS, Device Hardware, and Application Delivery Vehicles (“App Stores”) - we see this hold true throughout the industry right now: Google/Motorola + Android + Marketplace iPhone + iOS + App Store Nokia + WP7 + Windows Marketplace HP + WebOS + WebOS Software Store Nook + Android + Nook App Store Cisco Cius + Android + Cisco App Store RIM Blackberry + BlackberryOS + App World Most notably absent as part of these new mobile ecosystems are the carriers themselves, and I am certain we will see responses from the carriers to embed themselves further into the value chain. This may look more and more like the Comcast/NBC-U world. Maybe AOL Time Warner had it right consolidating access and content, but were just too early to the game? Anyone have thoughts as to how carriers insert themselves into this model? While others are doing this successfully in verticals, such as eReaders (B&N) and enterprise tablets (Cisco), there has been no entity, until now, step up to consolidate the Android application development platform for phones and tablets. This is where Google’s move is a stroke of brilliance (and littered with risk!). There are many entities attempting to penetrate the walled garden ecosystems unilaterally – such as Amazon, Samsung, HTC. Can these vendors be successful with their current strategies? How does the Google/Motorola alliance impact other Android device manufacturers? I think you might find these players largely excluded not because Google makes some fundamental preference towards (or release of) Motorola Hardware (the “GooglePad” or the next Nexus smartphone), but instead because App developers make fundamental preferences towards walled garden ecosystems as a path to monetize their software while minimizing development costs. Samsung and HTC are encracing the acquisition news in the media. Does anyone have opinions on how they are responding behind closed doors? While “open” resonates with the industry, customer buying practices continue to point towards excessive consolidation into closed ecosystems for the benefit of simplicity and useability. Take note of the lines at the Apple Stores in September and November (depending on which rumor you read on iPhone 5 and iPad 3), as millions of people around the world line up in support of this model once again... NOTE: While the acquisition of Motorola Mobility does provide Google with further access to the Set Top Box business, I've focused, for this blog, solely on the mobile implications.
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Just came across the following link looking at London inter-exchange traffic http://www.lonap.net/mrtg/lonap-total.html. Looks like the June peaks were around England matches and were about double the typical traffic in May. Cheers, Mark
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Hi Kevin So I think a key issue that all operators will face is moving from an SDH/PDH mindset, where capacity was provisioned against base station capacity, towards an IP/E mindset, where aggregation networks are frequently oversubscribed, access links may fail and microwave Ethernet vendors include Adaptive Modulation and Coding to improve their throughput in good conditions. As RF bandwidths continue to evolve towards the promised 1 Gbps marketing rates associated with 4G, the bottleneck will frequently not be the radio interface, but could instead be the transmission network. Today, the cellular architectures defines IP/E interfaces but still has an SDH mindset, assuming any packet will not suffer congestion in the transport network. How does the flattening of the cellular architectures impact the standardization bodies which produce them? Do we need to look at a close coupling between All-IP Cellular Systems and All-IP RAN solutions? - Mark
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I had a chance to talk with Carl at CES and discuss some of these topics, and I think the article is right-on. WiMAX changes the current cable and business DSL model on its head - this is not about bandwidth for many SMB firms at this point, but instead about connectivity and flexibility. Mobile Internet technologies are already well-marketed for their advantage to help both consumers and business/employees work OUT of the office. WiMAX as a fixed wireless technology enables Small and Medium Business to work differently IN the office. Has your firm outgrown your current offices? WiMAX allows you to pick up and move your office in the same day. Just pack up the modem, bring it with you, and plug it in. Are you in need of both primary and backup lines? Offerings of T1s from multiple providers, while seemingly a reliable model, has its drawbacks. These T1s typically converge at the same CO, and then traverse the same physical lines together. What does this mean? The "aura" of spacial or path diversity is hardly redundant. With the tremendous growth expected from the SMB market segment, it is important to watch how this segment impacts the overall growth of wireless broadband.
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Hello Cisco Mobile Community. I would like to take a minute to introduce myself. I am one of Cisco’s Chief Architects for Service Provider, focused on the evolution of mobile network architecture and services. I will also be Cisco’s Guest Blogger for the month of January. I am excited to discuss mobility technology, trends, and business models with all of you during the month. I could also not resist offering an initial post before January rolls around, in the spirit of the upcoming holidays, to share my 'wish list' of mobile-related merchandise due to make a big splash in the coming months. What's on your wish list? The Qualcomm subsidiary is due to make a big splash into the rapidly-growing E-reader market with the launch of a full color E-Reader capable of not just browsing and reading static text, but also rendering video and playing games. While built-in WiFi is a good start, I would like to see this connect to Qualcomm MediaFLO networks, or even via 3G networks to Qualcomm’s app store. Check this out at Mirasol Display's Website The Google Nexus One is rumored to be a fully-unlocked GSM phone built by HTC, running Google Android, sold directly by Google. While the device itself is not too unique -- another in a long line of potential 'iPhone killers' - the business model certainly is. Google is apparently taking a step away from traditional subsidization and exclusivity relationships that have kept the iPhone out of T-Mobile users hands. I hope January brings a spirited debate on our blog regarding devices such as these, and their impact on the mobile industry. The new LG Expo, recently launched on the AT&T network in the US, is more than just another new touchscreen smartphone in a crowded market, but also a projector. So, for you folks who get to a conference room, only to find out that the overhead projector has disappeared.. worry no more! LGExpo.com has all the info. Vizit, by Isabella Products. In a time when the world is migrating to multi-functional devices, Isabella Products has released a single-purpose photo sharing service that relies on the mobile network for delivery from a cell phone camera to a digital picture frame. I am awaiting next year’s launch with eager anticipation. VizitMe website is a great starting point for further information. FlipShare TV (a Cisco product) is another great single-purpose little device that extends the benefits of Flip cameras. If you like the simplicity of the Flip for taking videos, imagine extending that simplicity further and allowing you to display the videos on any TV. No more messing with multiple cables for audio and video -- just leave the FlipShare connected to your TV and plug the USB dongle into your PC. Viola! The Flip website has product details available. Teliasonera Sweden has officially launched the first commercial LTE network. While this is a great success for the 3GPP community and certainly just the beginning of LTE -- I just can’t quite get a LTE signal here in Boston, MA. How did that old Dire Straits song go? "I Want My L T E" ? To build on the broadband theme, I will take any standardized mobile broadband technology. WiMAX has the potential to provide me with a high-speed wireless data connection, similar to LTE, from a multitude of devices. Fortunately for all of us, Clearwire USA’s plans for WiMAX buildout are very aggressive. We don’t have to wait too much longer to experience 4G. For more information on Clearwire’s build plans, and to track WiMAX availability in the US, visit Clearwire's website. Staying on the WiMAX theme, Samsung has released a WiMAX-enabled handheld device, the Mondi, with a full QWERTY keyboard and 4.3" LCD screen. And when I leave a WiMAX coverage area, the Mondi has built-in WiFi so that I can still access the web while on the road. Samsung USA's website has a great summary of the device. The Wikireader is a great little device to amaze your friends to come across as very intelligent or grossly mis-informed (sometimes) on any topic. While today's Wikireader is basically Wikipedia-on-a-memory-stick, I still hold out hope that a 3G radio will eventually find its way into this device. Consider this my shameless plug and self-promotion of my own book. IP Design for Mobile Networks provides a great overview of mobile technologies and strategies that will shape the evolution of 3G and 4G mobile networks for years to come. I find that a deep technical dive into the inner-workings of OFDM, IMS, SIGTRAN, and CEoPS makes a great stocking-stuffer for your loved ones. You can buy your copy from Cisco Press. Have a happy holidays and looking forward to seeing and interacting with everyone in the new year! Kevin Shatzkamer Chief Architect, Service Provider Cisco Systems
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Well, from AT&T's perspective, I guess it's all goodness. AT&T just reported earnings that included the largest quarterly increase in postpaid 3G wireless subscribers in company history, including 3.2 million iPhone activations. However, the chorus of complaints over iPhone service quality continues. So I'm wondering how AT&T is doing it? Is the iPhone really so great that people are willing to take a risk or put up with potential network issues? Or is this simply a "squeaky wheel" situation, where the only people we hear from are the unhappy ones? Bottom line: AT&T network issues -- fact or fiction?
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WiMAX is part of a major shift in wireless network technologies and markets Many assumptions are made about how business develops upon standards: Technologists tend to look at the world from their end-of-coke-bottle distorted view that by putting together the best framework of technology to suit what individual companies are encountering in the market and near-term horizon that markets will open up and competition will remain oblivious. Marketing peers out at the world from the perspective of armed camps that can hurl invectives that are so cleverly crafted the world will fall down at their feet.. masters of the universe perspective because they have been privileged to ride on current trends.. mice on the back of the colossal elephant beyond anyone's complete control. And we analyst guys sometimes gather in historical information to derive all sorts of fanciful extrapolations including some who grabbed headlines: "The trend in WiMAX in our spiffy charts shows growth for WiMAX ... therefore it will challenge for supremacy of NG-4G" (analysts want to sell reports and services so are almost as bad as some suppliers marketing departments). ------- Put your feet on the ground and take a breath: IEEE 802.16 was developed as an alternative to the juggernaut mobile wireless industry which had pursued a tract of network development distinct from the IT world Cisco and other open IP companies and groups have pursued. IP based networks treat communication media as a means to an end, not a monopoly that has a lock-in of service and ownership of end-to-end networks. WiMAX or whateverMAX that wishes to provide a similar structure for wireless wide area networks, WWAN, can be expected to have commercial conflicts with the mobile industry. The mobile industry know that to deliver innovation as networks become broadband and, therefore, we idiot users and enterprises actually want to 'own' rather than be pre-subscribed to the developments that we engage and participate in as a creative process, that they must adopt IP and a more open access network strategy. WiMAX was NEVER destined to displace the mobile industry either commercially or as major standards setting organizations (SSOs). 802.16 upon which WiMAX is primarily based has evolved within the confines of a consensus building process to become a forward looking framework for 4G.IMT-Advanced systems development including extension/interoperability with 'Intelligent Networks'. Wired networks and the misnamed 'Cloud Computing' environments must have access to unified IP wireless networks. Unified by varaious means- not allways through standards but sometimes brute force multiple mode operation across standards. WiMAX may have arived at this juncture more clearly to put in into position to play a larger role in ICT.. it lost its way with diversions and lack of key moves that cost it at least 50% of the potential market share and 90% chance of being adopted as the TFF version of mobile NG. WiMAX/802.16 and related camp technology development are foundational to LTE. The patent positions of leading WiMAX participants including Intel, Samsung, Huawei, and in a broader context Cisco, are used in LTE. That presents a very different picture for how WiMAX has influence on the technology developments within ICT, the barriers and costs of participation, and how companies ride the broader scope of industry technology and business developments. - Robert Syputa cluod4g, green4g, maravedis
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