I started working as Software Engineer for Voice over IP at Cisco. I worked for a year at Netwflix bringing streaming to Wii devices. Right now I work as services product manager for Collaboration group
Collaboration, UC, Video, SP Video, Cable,
Packaging, pricing, End-to-end Business process
Every year, Enterprise Connect is the #1 conference to hear informed debates and thorough analysis of competing collaborating technologies. Under one roof, you get to hear from industry leaders of all major equipment, software, and service providers. It is also interesting to gauge the hype over emerging technologies and trends. Here are my top 3 key learnings from this year’s event: 1. Cloud and On-Premise will continue to coexist in hybrid consumption models : In 2015 we heard about Unified Communication (UC) migrating from on-premise to cloud. This year, the notion is that Cloud is real, but it cannot fulfill its promises alone. Jason Galanter of AirBnB shared during a panel discussion at Enterprise Connect 2016, how the company originally embraced cloud-based UC service. However, as the employee base grew and as acquisitions came along, the cloud only solutions failed to scale to AirBnB’s needs. The company’s UC service provider could not customize UC services to meet AirBnB’s business needs. Cloud adoption is successful where Line of Business within a company is utilizing business specific app from cloud that helps solve a hurdle, brings context to communication for rich collaboration and faster decision making. Cloud adoption can be driven if a team of third-party developers can integrate cloud applications for business-specific needs. Following data from Nemertes Research highlights data for cloud adoption and changing skills for IT hires : 51% increase in cloud services spending 67% of IT budgets shifting from CAPEX to OPEX 21% increase in internal IT staff 51.5% report difficulty to find IT hires with technical, business acumen, contract and SLA skills Cisco is the industry leader in Collaboration and has different solutions for customer needs such as Cloud Platform Solution that includes Cisco Unified Communications Manager-based offering (a cloud-based offering that can be deployed to make sense for your business) and Cloud Services such as Spark team room paradigm and cloud based WebEx. 2. User experience is the key to deliver wherever, whenever, whatever Collaboration: Cisco Exec Rowan Trollope quoted Cisco CTO Jonathan Rosenberg: "Our key objective is that customers aren’t faced with a dilemma on whether they should buy collaboration services from the cloud OR use premise UC. But rather, how do they adopt cloud services which work with their UC, and make it better; all while protecting their investments. That is what we are building. ” The focus in 2016 is on simplification and integrating communication across, voice, video, chat and conferencing. This includes: Integrate work streams in collaboration solution Right type of collaboration solution for Contact Center, Field Agents, and Knowledge Workers Cisco has been closely listening to its customers’ feedback and has made it easy for end-users to connect from WebEx and a video endpoint with a single click with Collaboration Meeting Rooms (historically referred to as WebEx-Enabled Telepresence). 3. Digital transformation is sweeping through the industry : digital business transformation will drive 60% of the total IT Services market growth in next 5 years. Digital transformation is accelerating change in business activities, processes, and competencies. Digital transformation is leveraged differently by different verticals such as Hospitality, Healthcare, and Finance. Hospitality and Healthcare need analytics -- Hospitality to understand end-to-end customer journey, and Healthcare to provide appropriate health care with new compensation model -- whereas Finance industry needs topnotch employee experience with productive environment. Nemertes Research shares how Digital transformation is changing composition of IT : IT budgets are shifting to Line of business (LoB) and sellers are now engaging different audience focused on specific business needs. LoB IT spend is expected to grow in 2016. Buyers are increasingly self-sufficient through digital channels connecting directly to product development. Sales is entering the dialog at a much later stage of the buyer’s journey. Cisco's Customer Experience, Workforce Experience Solutions are part of Digital Business Transformation portfolio. These industry trends are happening as we speak. However, we should not lose focus on our primary communications business. Looking at Current Analysis research, North American end-user is 70% of global consumer of collaboration technology. Current Analysis reports indicate that Desk Phones lie at the heart of business, with every employee in organization having at least one desk phone: 52% of employees have desk phones. (~4% decrease from 2014) 10% of employees have only Desktop UC client with headset 29% of employees have both Desktop Client and Desk Phone Less than 1% of employees have only Mobile UC clients 3% of employees have mobile UC client and Desktop UC client Cisco understands the value of integrating with legacy phone systems. Cisco is integrating existing phone system with Spark Hybrid Services .
Learn more from Rowan Trollope and share how Cisco continues to help you with our Collaboration Solutions. How can we be more relevant to your business needs?
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Industry digitization is happening as we speak. Our customers are looking at areas where they can maximize benefits from digitization, and they are looking to Cisco as the partner with the expertise to guide their transformations. At Cisco Live Berlin, Cisco launched three solutions around Digital Business Transformation (DBT). In the World of Solutions, the Workforce Experience (WX) Solution amassed interest from all types of attendees -- customers, partners, and Cisco sales. With each visit, customers brought additional peers to share the excitement of the live “Digitized Workforce Experience.” Customers across verticals such as energy, car manufacturing, banking, and government demonstrated tangible excitement about the potential for this solution to revolutionize how they do business. At the booth, our guests had the opportunity to: Browse through the Cisco campus on digital kiosks Understand the utilization metrics for Cisco campus buildings Check into Cisco’s executive headquarters in San Jose using their Cisco badges View continuously updating floor plans complete with up-to-the-second information on checked-in personnel Experience the conference room panel displaying information of personnel checked-in Watch DX-80 in the demo conference room update to display the occupant’s phone number Experience automatic lights in the demo conference room changing to the occupant’s pre-configured settings Change the light setting in the demo conference room using mobile app to configure the white-soft-warm setting to the occupant’s liking With this solution, selling is simplified, as both services and products are included under one Solution ID. Cisco Advanced Services (AS) plays a prominent role alongside the product business unit as an advisor. Because AS engineers have in-depth exposure to customer problems this relationship also allows AS to incorporate the customer journey for the adoption of the solution into the development process. The Workforce Experience solution keeps the main focus on the employee experience by highlighting the following capabilities for employees: Workspace Productivity Workspace Management Workspace Mobility After speaking to many customers at Cisco Live!, I arrived at two primary conclusions about how these Workforce Experience solutions can transform the life of the modern employee and organizations’ lines of business: The Workforce Experience Solution fundamentally shifts the paradigm for the entire employee experience: Flexible workspaces: Collaborative workspaces for creative interaction amongst employees Focused rooms for accomplishing a task Personalized workspace that facilitate mobility: Extension mobility enables 80% of employees to use their desk phones for collaboration. Extending the office wherever they work will allow employees to be true mobile workers. Digital lighting, pre-configured lights of the room for personal experience. 2. The Workforce Experience Solution maximizes the utilization of space to make LOB workstreams more efficient: Develop floor plans to satisfy the work culture of business: X number of focus areas Y number of meeting spaces Z number of collaboration zones Integrate collaboration tools for specific business needs Video, Voice, Conferencing to reduce travel, faster decision-making Develop floor plans for mobile employees (millennials, work from anywhere) With more employees coming into office for only 1:1 interactions, office space is planned for 2 employees to 1 space utilization bring in huge real estate cost savings Digital Business Transformation is Cisco’s alignment to industry digitization. Different industry verticals are looking at digitization to solve different problems. For example, the hospitality industry is looking for analytics around customer experience, while manufacturing is looking for supply chain analytics. Finance is looking to increase space utilization, while focusing on employee experience and productivity with personalized, collaborative workspaces in addition to tools that facilitate mobility. Each of these industries will benefit from digital business transformation in their own unique ways, and Cisco is uniquely positioned to help them make these sources of advanced business value into realities for their employees and customers. The interest we saw at Cisco Live! Berlin reiterates that a robust market exists for these digital workforce solutions. The opportunity for our customers to experience these solutions firsthand made the impact real for them in a powerful way, which will certainly continue to help ramp up interest and excitement (and sales!) around these solutions into the future. For more information on the Workforce Experience Solution, please go to the following Sales Kit: https://salesconnect.cisco.com/c/r/salesconnect/index.html#/global-saleskit/134253
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