Christopher,
They aren't...
Connections are NOT equal to users... this page proabably started ~30 connections...
Assuming you're authenticating your users, ssh to the box, login
Enter "authcache" hit enter
Enter "list" hit enter
Spacebar though the list, and it should show you how many people are logged in...
Cisco isn't being draconian with it, just true up when you renew.
Ken