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MSE Blog Series Part 3: Monetize Your WLAN using Cisco Location Analytics

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In light of the recent announcement of MSE Release 7.4 and Advanced Location Analytics Availability, we thought it would be timely to pick up where we left off on our MSE blogs series. In the first two, my colleague Anshul Tyagi covered how the MSE optimizes the CleanAir experience and discussed other MSE enhancements. Now that we have expanded the MSE to cover advanced location analytics, let’s use this blog to dive deeper into how to monetize your Wi-Fi infrastructure using our new functionality.

So you have a Cisco Wi-Fi network: what can you do to get more insight into the people using it? Do you know which part of your venue is more crowded? Ever wondered where people spend the most of the time in your venue? Where have people been before they arrived at your venue?

Whether it is in retail, leisure, travel or manufacturing, anytime there are people interacting with a Wi-Fi environment, there is also potential to improve the user experience--that is, if you can first visualize that interaction.

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