Location Analytics provides real-time location details alongside historical trends, enabling greater visibility into customer movements and patterns through trending data. IT can use analytics to determine network utilization, peak use, and the number and types of devices on the network. Lines of business can better understand how customers behave while onsite by tracking Wi-Fi signals within their venues, documenting customer movements throughout facilities, and using this comprehensive, context-aware data for engaging with customers more effectively.
The basic data is in the form of MAC addresses, time, coordinates, etc., which when analysed in location analytics produces information and knowledge about the movement and behavior patterns of the people using the tracked devices in that building. A "building" can be a shop, mall, airport, or city center, provided that it has a network of wireless access points enabling devices moving within that space to be located.
The full analysis comprises six processes: data cleaning, tagging, filtering, clustering, parameter estimation, and behavior mining. the overall architecture of the system within which location analytics fits.
