Strange, I see the second SKU you list in CCW. A zero dollar option would appear to be for DCNM Essentials (free). DCNM Advanced (either for LAN or SAN) is a fee-based licensed product.
I usually refer back to the product data sheet in the event of confusion. In this case, that would be Table 3 here.
CCW should be the definitive source going forward for building configurations. There is a banner on CCW thus:
As of August 2013, Cisco will retire multiple commerce tools, including Ordering Tool.
These tools are being integrated into Cisco Commerce Workspace so you can register deals, quote, configure, and order products and services in a single, integrated workspace.
Contact your PAM, CSRM, visit Partner Central or send an email for more information.