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you have to use ad block extension to disable inappropriate ad's from displaying in your web browser, moreover you could browse in private window to surf anonmously.
unfortunately, it is not possible to see network information like MAC address on OpenDNS, you could use Wireshark instead of fritzbox in order to find out who is blocking domains.
It seems you didn't block domains being used by the YouTube and PrimeVideo apps,However blacklisting those linked domain is not an practical solution because I would have to repeat the same procedure at least twice a week, since I need to unblock Mov...