Mahvish Bari has spent over 10 years in high technology marketing, mainly focusing on corporate positioning, marketing campaigns, and customer communication programs. She currently leads Jabber stories for the Collaboration Solutions Marketing Customer Reference team. Prior to joining the Collaboration Solutions Marketing organization, Mahvish lead integrated marketing communications for several key Collaboration solutions: IP Communications, Unified Communications Applications including Jabber, WebEx, UC Integrations for Microsoft; Customer Collaboration and Contact Center solutions, and most recently VXI and Cloud Applications and Services.
She has launched, introduced, and managed several “firsts” for Cisco. Thinking outside of the box, and bringing new ideas to our solutions marketing team is something she is very passionate about, and we have seen many of them take shape and form. Many of the programs Mahvish started for us are successfully growing and running today. Cisco Collaboration’s first Customer e-newsletter (formerly known as Unified Communications Insights) was launched in August 2008 and continues to run today as Collaboration Insights, with over 50,000 subscribers. Mahvish was also part of the tiger team which launched the very first Collaboration Virtual Launch Experience in 2009. As lead marcom, Mahvish helped the solutions marketing team form an online community to “host” and stream the launch keynotes and content, instead of paying thousands of dollars to a third party event vendor. Three years later, we continue to use the same process and its been a highly successful program for us. Mahvish also helped us introduce Cisco’s first social media game on Facebook: The Collaboration Code, as well as lead our marcom efforts when we launched the first Collaboration Experience at Cisco Live in 2010. She was also the lead Marcom on several of our key, highly successful campaigns/launches/video projects. The Cisco Cius “Built for the Enterprise/Pure Enterprise Grade” Campaign and AppHQ, Cisco SocialMiner, Cisco Unified Workspace Licensing, The New Collaboration Experience (opening for John Chambers),Collaboration Developer Microsite, are some key highlights of her career.
Mahvish holds a B.A. in Psychology with a Minor in English Literature from the University of California, Irvine. She also holds an M.S. in Mass Communications, with a concentration in Marketing, Advertising, and Public Relations from San Jose State University.
When she is not working, Mahvish enjoys jet skiing, parasailing, swimming, and “Spa”ing as she is self-proclaimed spa connoisseur. Her other hobbies include Bollywood dance/choreography, acting, writing, and freelance make up artistry.
Unified Communications, Integrated Marketing Communications, Branding, Media Buys and Ad Trafficking, Flash and Video Collaboration, Strategic Writing,Web 2.0, Product Launches/Promotions and Campaign Management, Event Management and Execution.
Mahvish Bari has spent over 10 years in high technology marketing, mainly focusing on corporate positioning, marketing campaigns, and customer communication programs. She currently leads Jabber stories for the Collaboration Solutions Marketing Customer Reference team. Prior to joining the Collaboration Solutions Marketing organization, Mahvish lead integrated ma
Is your company “anti-social” because there is too much noise? Are you having challenges getting a grip on your various social networking tools? Keep reading to discover how Persistent Systems did it. (You may also access this article on Blogs@Cisco) Imagine running a global software development firm, with over 6000 employees, nine development centers, spread across three continents, in various time zones. When your business is finding virtual experts for various client projects at the speed of light, instant collaboration becomes essential for success. Persistent Systems based in Pune, India, is one such award-winning software company that has championed their collaboration challenges, with strong tangible results and exceptional employee productivity statistics. However, their story is not simply about discovering how enterprise social software is much more effective than email, phone, and other traditional forms of communication. They are beyond that point in their journey. Persistent Systems’ challenge was rather the opposite: having to manage too many different, silo-ed tools, applications, and interfaces for social collaboration. They were using SharePoint to share documents, Cisco WebEx for online meetings, and various other social networking tools such as wikis, blogs, and discussion forums. Imagine having to manage all of these various social environments and tools to communicate, find answers quickly, and solve clients’ business challenges. “Each tool was effective, but having to work with multiple applications taxed our IT team as well as our employees,” states Ajay Deshpande, chief architect of Persistent Systems. “As we added more employees in more time zones, our need for a unified enterprise collaboration platform became more imperative." Persistent Systems found this solution through Cisco WebEx Social (formerly called Cisco Quad) which is an enterprise collaboration platform that delivers various social networking capabilities including blogs, wikis, posts, discussion forums, video sharing, and Cisco WebEx web conferencing through a unified user experience. The initial deployment to 200 employees has now grown to over 4000 users who also utilize Cisco WebEx Social on their mobile devices and macs in addition to PCs. The company began seeing some very impressive and tangible results including: • accelerated formation of project teams • increased decision-making efficiency • allowing employees to micro-blog ahead of time for meetings in advance, reduced the meeting time from 90 minutes to an average of 15 to 20 minutes; collectively the 25 people on the call have freed up more than 30 hours weekly for more customer interaction These critical results were achieved mainly because Persistent now had a platform approach for social collaboration, and they now accessed all these tools within a single environment, resulting in a consistent user experience. I am sure, many companies can appreciate the fact that the amount of time spent in meetings every day, can be better spent working on actual action items. Overall this empowers your workforce to be more productive and efficient. To learn more about how Persistent Systems used Cisco WebEx Social to champion the challenge of consolidating various social networking tools through a single, unified platform, and how this helped them to achieve success with both their employees, as well as with their customers, I encourage you to read the case study.
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Do you ever feel frustrated when you just cannot access the right information right when you need it? Or when you spend several hours chasing multiple sources, verifying if something is accurate or not when you have urgent issues to resolve? Well, now imagine this scenario in a business environment where your personal performance or the performance of your team is affected with these exact same challenges every day. And then imagine situations where you may miss the boat on closing a very important deal, resolving an urgent, technical customer issue, or misinterpreting data for an important report, because of all these communication barriers. When we access information in a static, asynchronous environment, we have several dependencies, factors, variables, and therefore a higher chance of error. Our inability to verify data instantaneously, and having no version control in place, can make collaboration in a business environment quite challenging. Imagine an employee trying to verify if the document that was emailed to him or her on a specific date is indeed the latest and greatest version. Then imagine the string of email communications to various colleagues in order to confirm if the version he or she has, is indeed accurate. Let’s keep this story going; now those peers are going through all of their email records to confirm when the last version was sent and then keeping their fingers crossed that if the document changed, someone, somewhere has saved or shared a copy of it with another peer. This email chain has unnecessarily flooded several inboxes and the amount of time employees have spent reading and deleting each message, could likely have been better spent closing an important deal, working on a critical report, or solving a high priority customer issue. One such company that was experiencing similar information reliability and collaboration challenges is avodaqAG. avodaq strives to optimize the performance of various project teams which are distributed across multiple locations. Their offices are scattered across Germany and Singapore, hence their main business challenge and priority becomes empowering a virtual workforce with the right tools to solve customer issues and address their urgent needs in a timely manner. “We didn’t have a good way to make sure everyone on a virtual team had access to all of the relevant files and information pertaining to a project,” says Andreas Kusch, chief executive officer for avodaq. Instead, documents and information tended to be scattered across multiple offices and team members’ hard drives, making it difficult to find all information pertinent to a particular project. “We realized that an enterprise collaboration platform with social networking features would help employees find information and expertise more quickly, maximizing team performance while further increasing customer satisfaction,” Kusch says. Cisco WebEx Social allowed avodaq to create online social communities where the employees could share and post information instantly, and collaborate real time via discussion forums, wikis, and blogs to confirm the accuracy of that information. Additionally, Cisco WebEx Social empowered avodaq with an improved content management process, since now the employees could store and share documents in a synchronous environment. This also helped them to achieve version control and not waste time chasing information down to verify the accuracy of it. Moreover, the tagging and search features of Cisco WebEx Social enabled employees to find experts more efficiently and as a result, solve problems quicker. Once the experts were found, avodaq used Cisco Jabber to quickly connect with them real-time, whether via Jabber for Windows, Jabber for iPad, or Jabber for iPhone. The Cisco WebEx Social environment allows employees to launch Jabber with a single click, and have instant messaging conversations to escalate decisions, and reach solutions faster. avodaq also uses Cisco WebEx Meeting Center, which can be launched instantly in the Cisco WebEx Social environment. The meeting recording feature was especially useful for the workers so they could document their meetings, and share the recording, notes, and data later with those unable to attend the meeting. The combination and ultimately, the implementation of all these various real-time Collaboration tools and solutions proved highly beneficial for avodaq. The results speak for themselves. Kusch notes that he was able to drastically reduce travel by eliminating 100 trips annually, saving the company an estimated $100,000 without sacrificing the in-person experience. Additionally, avodaq saw a great improvement in their response time to customers, because now their distributed workforce had faster access to experts and information. To learn more about avodaq’s successful results, I encourage you to read the case study.
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