Julie O'Brien is a Director of Solutions Marketing for Unified Communications. In this capacity, Ms. O'Brien is responsible for solution messaging and go-to-market activities for Cisco's Unified Communications strategy and product portfolio including IP Telephony, Presence, Messaging, Video, Web and Audio Conferencing and Contact Center products. Ms. O'Brien joined Cisco as part of its May 2000 acquisition of SightPath, Inc., a content networking company, where she drove product marketing for the company's on-premise caching and streaming products. During her 15 year marketing career, Ms. O'Brien has held a variety of marketing roles in both start-up and Fortune 500 companies. She actively shares her expertise in networking, unified communications, and video technologies at industry conferences, Cisco and partner events, and customer meetings. Ms. O'Brien holds a BA/MBA from Bentley College in Waltham, Massashusetts.
Networking, unified communications, and video technologies, solutions marketing
Julie O'Brien is a Director of Solutions Marketing for Unified Communications. In this capacity, Ms. O'Brien is responsible for solution messaging and go-to-market activities for Cisco's Unified Communications strategy and product portfolio including IP Telephony, Presence, Messaging, Video, Web and Audio Conferencing and Contact Center products. Ms. O'Brien jo
Blair, thanks for illuminating the differences between UC for users versus UC for the business. In general, much of the industry focus has been on the business, but it is exciting to see more and more emphasis on the user and the user experience. The more streamlined and seamless collaboration becomes across applications, devices and workspaces, the greater the impact we'll all see on productivity. I'm looking forward to your next post on UC-Business Productivity next month. Hope to see you at VoiceCon! Julie
... View more
Marty, thank you for sharing your perspectives. I completely agree that presence for resource identification is an untapped opportunity. Clearly the network will play a critical role in delivering location, presence and policy services beyond whether or not you're available, busy, away or offline. (Personally one capability I'm looking forward to is: "find my VP on the San Jose campus and the nearest available conference room, right now!") We're also like minded in that downturns bring opportunities to prime the pump for revenue growth. We're seeing companies -- small and large -- collaborating in new and innovative ways, "mashing" business applications with communications applications to improve processes like sales operations in order to cut costs and drive revenues. Cisco is one such company. I'm curious what others think...is your company focused on cost reduction or are you "priming the revenue pump" -- or both?
... View more
According to a recent Gartner report, the business case for application initiatives is now centered on cost reduction and risk management rather than revenue growth. Because of the impact cost reduction has on business travel near- and mid-term, Gartner expects unified communications and collaboration technology spending to thrive. Gartner also expects that unified messaging (voice mail, e-mail and fax integration) and alternative collaboration services, such as instant messaging, teamware and voice/Web/videoconferencing, will "assume more importance." Do you believe Gartner is right in its assessment that the business case for applications and infrastructure won't be about fostering revenue growth? Julie Director of Collaboration Solution Marketing
... View more
Collaboration is something people at Cisco do every day—working together to achieve goals is a vital part of our culture. Yet just because we have 60,000 employees doesn't mean that collaboration as a culture, process and set of technologies isn't critical to small and medium-sized companies. Take West Virginia-based WesBanco Bank, for instance, a provider of residential and business financial services in West Virginia, Ohio and western Pennsylvania. By adopting a collaboration strategy based on technology from Cisco, the bank was immediately able to shave 40%+ off of its telecom costs. IP Telephony is just the beginning for how they will invest to save and thrive in today's economy. The bank is also exploring how collaboration technology can be embedded in the fabric of the sales process by the use of virtual sales experts who could use Unified Contact Center to allow the sales people to "meet" with customers just about anywhere -- a call center, another branch, or from corporate headquarters. Here is a NetworkWorld article about WesBanco Bank if you're intererested in reading more. Unifying communications to drive customer intimacy is a great way to differentiate yourself from competitors and maximize sales no matter what size your company is. Don't you agree? Julie Director of Solutions Marketing
... View more