David Goad is a senior marketing manager on Cisco’s Collaboration Solutions Marketing team, developing customer case studies, videos, events and PR. He was in enterprise field marketing with WebEx in 2007 (just prior to the Cisco acquisition.) David is a passionate speaker with deep domain expertise in enterprise marketing, media production, virtual events and collaboration technologies. He was judged as one of the top 20 speakers in the world in the 2008 Toastmasters International Speech competition. His first book, “Getting to the Point” is now available, with all proceeds being donated to cancer research. David lives in Tracy, California, and is an avid runner and cyclist.
Enterprise marketing, media production, virtual event hosting, collaboration technologies, social media, drive-through poetry service and inspirational public speaking.
David Goad is a senior marketing manager on Cisco’s Collaboration Solutions Marketing team, developing customer case studies, videos, events and PR. He was in enterprise field marketing with WebEx in 2007 (just prior to the Cisco acquisition.) David is a passionate speaker with deep domain expertise in enterprise marketing, media production, virtual events and co
I love Olympic Opening Ceremonies because they are so larger-than-life. It’s also fascinating to see which aspects of the host country’s national heritage are selected for display on the world stage. I was surprised and delighted to see the Great Ormond Street Hospital (GOSH) prominently featured, along with the UK’s National Health Service which the hospital is a part of. At first I was wondering why in the world they were wheeling out kids in hospital beds in the middle of such an extravaganza, but it soon dawned on me that many in Great Britain see their healthcare system, and the young patients it serves, as a national treasure. It also reminded me of two customer case studies our team produced recently. In a fast-paced environment where urgency and efficient collaboration can mean the survival of a child patient, GOSH has invested in a Cisco intelligent network and applications including video, unified communications and customer collaboration. As with most healthcare organizations, they want and truly need technology to save their staff administrative time so they can spend more time serving their patients and saving lives. The quality of care also depends on connecting staff to essential knowledge, media and communication when and where they need it. I encourage you to read GOSH’s customer story or watch the following video to hear it in the customer's own words:
We also documented the collaboration story of the National Health Service, a nation-wide organization of Olympic proportions in the United Kingdom. They use a combination of cloud and on-premises solutions from the across the Cisco Collaboration portfolio (including robust unified communications, telepresence, web conferencing, video, IM, presence, IP telephony and email integration solutions) to reduce travel, improve productivity and promote greener IT. The National Health Service has experienced faster decision-making and reduced costs, while empowering their staff to do what they do best, which is take care of patients. You can read their entire case study online. So while the cinematic ceremony offered up theatrical touches like Mary Poppins vanquishing Voldemort, I’d rather choose to remember the image of the young patients in the illuminated hospital beds, who can rest assured their future is a little more secure…. thanks to a highly collaborative approach to healthcare with supporting technologies that make it a reality. If you missed the opening ceremony, here is an excerpt that showcases GOSH and the National Health Service:
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Season’s Greetings to all, regardless of which holiday you celebrate. Since I know Christmas the best, I whipped up a little something about it … A Collaboration Christmas ‘Twas the night before Christmas and all through the sky Santa’s reindeer and sleigh were flying real high Delivering gifts to make children so happy and proud And give a whole new meaning to “services from the Cloud.” All the toys had been constructed by distributed teams Of elves, working remotely to fulfill those kids’ dreams. When the weather was nasty, WebEx was key To ensure their business continuity. Some worked in the shop and some worked in their homes And they talked to each other on IP softphones. The Elf Manager used Telepresence with his global suppliers Until he busted the screen when he threw his pliers. It was a heated negotiation, and he screamed angrily… “Hey don’t play your reindeer games with me!” Through a Quad community update, Santa got the news And IM’d the Manager about blowing his fuse Who from his smartphone apologized about being defiant (And it was ironic that big Santa was using a thin client.) Mrs. Claus was a Social Media Assistant of sorts Validating the Naughty List with SocialMiner reports. The reindeers’ Presence lights were GREEN as they licked their salt Except Rudolph, who set “ RED ” as his permanent default. Santa downloaded a Cius app to help get through the snow Using a tip he had learned on a TechwiseTV show. So Christmas is not really such a “magical” tale, Without Cisco expertise it would be an epic fail! The truth is it takes Collaboration technology to do it. That’s the real story kids, and I’m sticking to it. Have a wonderful holiday break! David Goad Collaboration Customer Reference Team
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Check out this recently recorded event: "Using Video to Deliver More Impactful Remote Training." http://bit.ly/qwZEtN Experts are describing a significant movement toward video in their learning programs. How important is video in your mix?
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It's not that I don't appreciate a good Nancy Drew role-playing DVD game... I do. But I was secretly hoping someone would steal it. I increased my odds by not-so-subliminally flashing it in front of the close-up webcam I was using to follow each person opening their gift. It gave the remote particpants a better view of what we could all see happening in the big room. Fortunately, my new best friend Stan Mizerny had a daughter the right age and stole the Nancy Drew DVD, leaving me with a flowery aromatherapy pillow <heavy sigh.> What NOBODY knows is that I cut a secret deal with Tracy Southall over WebEx Chat to trade for her Iron Arms exerciser. Everyone goes home happy
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