You can create an acl that permits the traffic you're concerned with, and then do a show access-list to view the number of matches you're getting. Or you can run a debug against an acl on the router. For example:
access-list 100 permit tcp any any eq 5190
access-list 100 permit tcp any eq 5190 any
debug ip packet 100 detail
This will display all AOL instant messenger traffic. The least intrusive way to determine the amount of traffic that is being utilized would be to use a sniffer program.