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Janel Kratky
Cisco Employee
Cisco Employee

Join us for the next Cisco TechAdvantage Webinar, a 1-hour technical discussion on Media Services Proxy (MSP) for enhanced media awareness and building plug-and-play media networks.

MSP is a software capability running on selected Cisco routers and switches that can learn information about media devices connected to them. For endpoints that use the standard signaling protocols supported by MSP, no change should be required on the endpoint side. Once the device and flows coming from endpoints are identified, MSP provides a platform for the user to enforce policies in the network that are aligned to business priorities in a logical and intuitive manner.

MSP uses lightweight packet inspection techniques on standards-based signaling protocols and produces flow metadata attributes that can be shared among network nodes. It uses a variety of standard signaling protocols (SDP, SIP, H.323, H.245, RTSP, mDNS, etc.) to learn about the characteristics of endpoints and applications from legacy systems and 3rd party endpoints, allowing sharing of flow attributes amongst network nodes. The information learnt can be seamlessly integrated with various other services in the network like bandwidth reservation for flows, differential treatment for these flows along the network, and easy deployment of end points in the network.


  • Seamless endpoint integration with the pervasive Cisco network that benefits a wide installed base without endpoint upgrades or additional development
  • Ability to prioritize traffic based on business policies for optimal quality
  • Reduced integration and deployment costs
  • Easy deployment and management of video endpoints, which mitigates admin complexities: one of the key current challenges in surveillance and conferencing space


Date: November 7, 2012

Time: 8am Pacific Time

WebEx replay

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