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CTIA is All Things Mobile. Now with new dates in May, International CTIA WIRELESS® is even better positioned to meet the needs of the global wireless marketplace. It is the best opportunity to create a more personalized, powerful experience at the one place for carrier services, enterprise, communications, apps, content and social networking. Far more than a mere communication device, mobiles now serve as our books, health monitors, payment transfer devices, social connectors and tour guides. Mobile technology is embedded in our cars, homes, appliances, governments and utilities. Mobile is enhancing and expanding education and thus, transforming the world.

Show Dates: May 8- May 10
Venue:Ernest Morial Convention Center in New Orleans, Louisiana.
Cisco Show Floor Meeting Rooms: 280, 281, and 282

Exhibition Dates and Times:
Tuesday, May 8  9:00 – 4:00pm
Wednesday, May 9, 9:00 – 4:00pm
Thursday, May 10, 9:00 – 2:00pm


In our 3 meeting rooms, you can see some of our technology demonstrations. We will have available several demos that illustrate Cisco’s mobile Internet solutions in immersive and engaging ways.

Demo 1: Monetization and Service Creation – Turbo Boost
Shows how operators can increase service creation velocity and create partnerships with application providers by offering “Network-as-a-Service” to drive new revenues. Shows an Operator offering on-demand application performance boost for a latency-sensitive multiplayer online mobile gaming application.

Demo 2: Monetization and Service Creation – Mobile Targeted Advertising
Shows how Operators can gain new revenues from network capabilities that enhance Mobile Targeted Advertising with these benefits: Improved Anonymous Targeting, Media delivery Optimized for the Network, Zero-Rating for Reverse Charge Back, and Best User Experience.

Demo 3: Mobile Video Experience
Shows how Operators can optimize unmanaged video traffic over limited radio spectrum, deliver premium video content with QoS over mobile networks for TV Everywhere services, and partner with 3rd party content providers for new video services.

Demo 4: Mobile Cloud and Collaboration
Shows how network-sensitive cloud applications such as Hosted Collaboration Services can be scaled across the unified data center and cloud intelligent network while adapting to the dynamic nature of the mobile network.

Demo 5: Next-Generation Hotspot
Shows how operators can deliver a seamless and secure subscriber experience, provide new indoor and location-based services, and offload network costs with Cisco¹s Service Provider Wi-Fi solution, including Next-Generation Hotspot.

Cisco subject matter experts will be on hand to discuss these and a number of other mobile Internet solutions.

Speaker Sessions and other activities:

1) Stuart Taylor, Managing Director, Mobile Group, IBSG
May 8, 1:00- 2:30 pm : Cloud Session

2) Bob Friday, CTO, Wireless Networking Business Unit
May 9, 1:30- 2:30 pm :  Small Cells, Wi-Fi & DAS Session 

3) LightReading Sponsorship Event
May 9, 3:30-4:30pm: Policy and RAN Congestion

4) Small Cell Forum
Diego Gastaldi, Director, Femto Marketing
May 9, 1:00-1:30pm:  Rethinking Offload - Intelligently combining Wi-Fi and small cells to manage traffic
Offload has been a pressing issue over the past few years but is now undergoing a dramatic rethink. The traditional view of offloading as much as  possible as early as possible is being replaced by a new paradigm. Offload what traffic/services, where, when and on to what network - cellular or Wi-Fi  or perhaps even both?

5) Executive Roundtable
In these interactive sessions, ATIS brings together some of the communication industry’s most senior technology executives to discuss key areas such as telepresence and M2M—and what these innovations mean for the future. Join the experts as they explore how emerging services are creating new revenue opportunities for network operators and offer insight into what it takes to transform today’s dynamic new prospects into reality.

Cisco Speaker: Kelly Ahuja, Senior Vice President/General Manager, Mobile Internet Technology Group
May 8, 2:15 PM to 3:15 PM:
New Engines of the Network

Room 336

For more information and details regarding CTIA 2012, please click here.

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