On October 30, 2013, the Cisco Collaboration team held a Tweetchat on the future of H.264 and WebRTC with Cisco Execs, Rowan Trollope, Snorre Kjesbu, Jonathan Rosenberg and Cullen Jennings. We had an awesome turnout with a lot of great questions! You can check out the Tweetchat in its entirety through the transcript included below. The Tweetchat starts at the bottom so begin there and scroll up to follow the conversation. rajiv saxena ‏@ rajivsaxena one giant step for startups & webapps ! Thanks Cisco!! #collabchat Cisco_Insights RT @KjesbuSnorre Cisco want H264 as common denominator. #openh264 #collabchat @aylarov djbombay @jdrosen2 thank you and rest of team for answering questions on this. Big day for web video. @CiscoCollab #collabchat #openh264 jdrosen2 @huttonandy Lots of ways to distribute content with high reliability on the Internet. #openh264 #collabchat RobArnoldUCC Thanks for the additional detail #collabchat KjesbuSnorre Cisco want H264 as common denominator. #openh264 #collabchat aylarov @TelePresence RT @CiscoCollab This has been a great discussion, everyone. We're wrapping up #collabchat #openH264 #videoconferencing huttonandy When a #webrtc browser or app is installed a request goes to Cisco for the codec. What guarantee/SLA is Cisco providing. #collabchat CiscoCollab This has been a great discussion, everyone. We're wrapping up #collabchat #openH264 jdrosen2 @ebkell @cfluffy @rowantrollope Brent only thing certain in life is death and taxes. #collabchat chadwallacehart Is there lingering risk that other MPEGLA IPR holders won't be happy with this arrangement & try to block? #webrtc #collabchat ebkell @cfluffy @jdrosen2 @rowantrollope Agreed. good track record. Still leaves me with discomfort not knowing a guaranteed time. #collabchat aylarov @tsahil @KjesbuSnorre @ciscokima @jdrosen2 @cfluffy let us show you something at WebRTC Expo,at least it works for VP8/H264 case #collabchat jdrosen2 RT @cfluffy @ebkell @jdrosen2 @rowantrollope Mozilla is convinced and we have a good track record on this type of thing :-) #collabchat Cisco_Insights RT @CiscoCollab RT @jdrosen2 Our biz case same as everyone else - interoperability is cheaper than transcoding #openh264 #collabchat cfluffy @ebkell @jdrosen2 @rowantrollope Mozilla is convinced and we have a good track record on this type of thing :-) #collabchat rowantrollope @bencord0 It is a codec Cisco developed. Its our codec. #collabchat aylarov VP8 and H.264 are both good codecs for WebRTC, and we believe that at this point, users are best served by having both choices. #collabchat jdrosen2 @djbombay @cisco Main driver is collab - interoperable video communications on the web #openh264 #collabchat bencord0 #collabchat Where does the #openh264 implementation come from #TANDBERG #WebEx or #Jabber ? jdrosen2 @gilzino @tsahil Most important thing is least common denominator and that is H.264. Other codecs will be there today and tomrrw #collabchat djbombay @cisco is your IPTV business goals the main driver for this #openh264 initiative? #collabchat rowantrollope @WigginsOnUC @CiscoCollab #openh264   #collabchat ebkell @jdrosen2 @rowantrollope I'm not convinced. Still risk. Cisco can firm it up with a written guarantee for x years! #collabchat CiscoCollab RT @jdrosen2 @WarrenBent Our biz case same as everyone else - interoperability is cheaper than transcoding #openh264 #collabchat rowantrollope @WigginsOnUC @CiscoCollab Not today...... #openh264 #collabchat gilzino abstract version of @tsahil note...don't we need assume multiple video codecs in software ruled world, regardless MTI? #collabchat KjesbuSnorre RT @JennEricksen RT @ulander : @DaveMichels @jdrosen2 jonathan is quite the disruptor isn't he. You should see him in meetings . #collabchat WigginsOnUC @CiscoCollab Question: Is there a relationship between Jabber SDK and WebRTC? Or Entirely new product that will support? #collabchat #video KjesbuSnorre H264 is common denominator and widely used today. For VP8 ask Google. #openh264 #collabchat @benlewis cfluffy @neilstratford No limits on the number of channels. #collabchat jdrosen2 @ebkell @rowantrollope Mozilla committed to use this - thats a good sign it will be good for others too #openh264 #collabchat RobertWelbourn @tsahil H.264 at least gives us a common baseline. Nothing stopping support for other codecs later. #collabchat #WebRTC jdrosen2 @WarrenBent Our biz case same as everyone else - interoperability is cheaper than transcoding #openh264 #collabchat ebkell @rowantrollope If I'm a big company, I don't want to develop apps w/o a guarantee the underlying software will be available #collabchat aylarov @cfluffy until we have Google's opinion not sure we can say about making it simpler, can become even more complicated #collabchat cfluffy @WarrenBent The 13 million number was wrong on Monty's blog and he is updating that. It's less. #collabchat neilstratford Are there any limitations on the number of channels the license supports? What about server implementations using the binary? #collabchat rowantrollope @ebkell We will pay the MPEGLA royalties. #openh264 #collabchat KjesbuSnorre RT @ciscokima RT @jdrosen2 : @aylarov @cfluffy Transcoding bad. Lets have a common codec #openh264 #collabchat WarrenBent #collabchat Any comment regarding biz case for CSCO spending $13MM/yr to pay licensing fees on behalf of others & expected ROI? McGeeSmith That would imply credibility to the offer RT @RobArnoldUCC : Speaking of Google, Apple, MSFT, etc..have they posted response yet? #Collabchat rowantrollope @ebkell The agreeement is between MPEGLA and Cisco that we will pay all the royalties for this. #collabchat jdrosen2 @RobArnoldUCC We and the industry are waiting for a response - though note that Apple, MS co-author IETF draft on H.264 MTI #collabchat NadeeG RT @jdrosen2 : Internet video runs on H.264 #openh264 #collabchat benlewis What does #openh264 mean for the future of VP8? #collabchat angelacollins68 RT @Roopamjain #collabchat this is a big win for Cisco-one major objection for H.264 for #WebRTC was licensing fees @Cisco removes barrier RobArnoldUCC Speaking of Google, Apple, MSFT, etc... have they posted response yet? #Collabchat aylarov @jdrosen2 @cfluffy I wrote - w/o transcoding  #collabchat , that's the idea. H.264 and VP8 are very similar. cfluffy @aylarov We like how Zingaya has been doing what it takes to make #webrtc work but we think #openh264 makes it simpler #collabchat neilstratford @jdrosen2 @tsahil Can we solve it longer term by making the new codec API MTI, not the codec MTI. These are browsers. #collabchat Cisco_Insights RT @KjesbuSnorre Cisco showed H265 for the first time fall of 2012. H264 is common denominator. @Cisco #openh264 #collabchat @tsahil TelePresence RT @jdrosen2 Internet video runs on H.264 #openh264 #collabchat Cisco_Insights RT @jdrosen2 Internet video runs on H.264 #openh264 #collabchat Roopamjain #collabchat #openh264 this is a big win for Cisco-one major objection for H.264 for #WebRTC was licensing fees @Cisco removes the barrier jdrosen2 @aylarov @cfluffy Transcoding bad. Lets have a common codec #openh264 #collabchat angelacollins68 RT @jdrosen2 @tsahil Codec technology always evolving - lets solve the problem for today #openh264 #collabchat ebkell Would Cisco sign a contract with companies that it will offer #h264 free. Still highrisk if there is no time guarantee. #collabchat jdrosen2 Internet video runs on H.264 #openh264 #collabchat EddiesTPWorld @tsahil #collabchat I think H265 will take quite some time to become pervasive because of the processor intensive technology requirements. rhoshimi RT @KjesbuSnorre Cisco showed H265 for the first time fall of 2012. H264 is common denominator. @Cisco #openh264 #collabchat @tsahil aylarov @cfluffy Zingaya has plans to show VP8/H.264 conversion w/o transcoding at WebRTC Expo #collabchat julieemcpherson RT @KjesbuSnorre : Cisco showed H265 for the first time fall of 2012. H264 is common denominator. @Roopamjain @Cisco #openh264 #collabchat KjesbuSnorre Cisco showed H265 for the first time fall of 2012. H264 is common denominator. @Cisco #openh264 #collabchat @tsahil cfluffy @rishikulkarni #openh264 should help people to build products that can interoperate with 264 SVC systems #collabchat jdrosen2 @tsahil Codec technology always evolving - lets solve the problem for today #openh264 #collabchat angelacollins68 RT @ulander RT @jdrosen2 : @DaveMichels WebRTC needs to work on the Internet as it is today, not the Internet as we wish it to be #collabchat ulander @tsahil if things didn't advance, we'd still be on green screens. there is always a path forward #collabchat Cisco_Insights RT @KjesbuSnorre This is also open to competitors. We want everyone to use h264. #openh264 #collabchat EddiesTPWorld @jdrosen2 @DaveMichels Agree #collabchat KjesbuSnorre Cisco showed H265 for the first time fall of 2012. H264 is common denominator. @Roopamjain @Cisco #openh264 #collabchat tsahil What happens when we switch from H.264 to H.265 in 2 years time? Back to square one #collabchat #WebRTC jdrosen2 @DaveMichels Reminds me of the NAT discussions - why we and I promoted ICE - work with the Internet as it is today #openh264 #collabchat rowantrollope RT @ulander @DaveMichels @jdrosen2 jonathan is quite the disruptor isn't he. You should see him in meetings …. #collabchat ulander @DaveMichels @jdrosen2 jonathan is quite the disruptor isn't he. You should see him in meetings …. #collabchat jdrosen2 @DaveMichels WebRTC needs to work on the Internet as it is today, not the Internet as we wish it to be #openh264 #collabchat Cisco_Insights RT @rowantrollope @CiscoCollab Open interoperable video in all browsers. Period. #collabchat TelePresence RT @rowantrollope @CiscoCollab Open interoperable video in all browsers. Period. #collabchat RobArnoldUCC What if next week IETF opts for VP8-9 route? #collabchat rishikulkarni How does it affect h264 SVC based products Google Hangout, Vidyo ? #openh264 #collabchat ulander @rishikulkarni you'll have to ask google #collabchat @openh264 rowantrollope @rishikulkarni Ask Google. #openh264 #collabchat DaveMichels I get it and it's a reasonable salvo from the pro H264 side, but surprised @jdrosen2 is backing the less disruptive approach. #collabchat rishikulkarni What are Google's plans to support H.264 from Cisco? #openh264 #collabchat rhoshimi RT @cfluffy @gkrobcollins @CiscoCollab - openh264 will enable video in all kinds of application in addition to browsers #collabchat cfluffy @neilstratford We will work with mozilla and open source community to develop the API #collabchat rhoshimi RT @jdrosen2 @djbombay @apple Ask Apple. #openh264 #collabchat ulander @neilstratford the beauty of OSS is that it will live indefinitely in the community unfettered from Cisco #collabchat jdrosen2 @neilstratford We cannot say forever but unless things change we will continue this indefinitely #openh264 #collabchat KjesbuSnorre This is also open to competitors. We want everyone to use h264. #openh264 #collabchat Roopamjain #collabchat #open264 the market, #Google included, is gearing up for VP9 and H.265. how is @Cisco positioned for the future? NadeeG RT @jdrosen2 : @CiscoCollab Interoperable video on the web for all. That is our goal #openh264 #collabchat neilstratford Is the codec plugin API an open standard? Can other codec developers also ship downloadable codecs for Firefox? #collabchat #webrtc TelePresence RT @CiscoCollab Question: How does #opensource H.264 encourage new waves of video innovation? #openH264 #collabchat #videoconferencing KjesbuSnorre We want h264 which is widely used to be part of standard. Cisco will cover. @chadwallacehart @jdrosen2 #openh264 #collabchat neilstratford What happens when Cisco stop hosting the binary codec plugin in a few years? #webrtc #collabchat WHaskins Is the $6.5M cap subject to change next year? is there any gaurantee that @cisco won't charge for this binary in future? #collabchat jdrosen2 @djbombay @apple Ask Apple. #openh264 #collabchat angelacollins68 RT @rowantrollope @CiscoCollab Open interoperable video in all browsers. Period. #collabchat cfluffy @gkrobcollins @CiscoCollab - openh264 will enable video in all kinds of application in addition to browsers #collabchat ulander @kseggie while app developers can use our binary royalty free #collabchat djbombay will this help @apple make good their promise to open source #facetime ? #collabchat #openh264 jdrosen2 RT @ulander @kseggie there's a prepackaged binary and then source. devs can participate in community and modify source #collabchat ulander @kseggie there's a prepackaged binary and then source. devs can participate in community and modify source #collabchat jdrosen2 @kseggie See our FAQ at http://www.openh264.org for details on distro - needs to go from us to users computer/device #openh264 #collabchat ebkell @ciscokima Agreed. Yet, there is a "mandatory to implement" part of WebRTC. If there's only one codec in it, no choice. #collabchat #h264 ciscokima RT @KjesbuSnorre : H264 is already an industry standard that powers much of the video on the Internet. #openh264 #collabchat rowantrollope @CiscoCollab Open interoperable video in all browsers. Period. #collabchat jdrosen2 @CiscoCollab Interoperable video on the web for all. That is our goal #openh264 #collabchat kseggie what does 'distribution' mean in'Cisco must provide the packaging and distribution of this code' how will this work in practice? #collabchat ciscokima Live #tweetchat now. What's up with #H264 and #WebRTC ? Chat with experts by following #CollabChat . #openH264 ulander @ebkell this isn't about killing other initiatives but about removing barriers to inclusion. choice is good #collabchat CiscoCollab Question: How does #opensource H.264 encourage new waves of video innovation? #openH264 #collabchat jdrosen2 @ebkell We think this is a positive step forward for H.264 - future of VP8 - ask Google #openh264 #collabchat angelacollins68 RT @ciscokima RT @KjesbuSnorre : Cisco will get our code open sourced, actively contribute, pay royalties #openh264 #collabchat rhoshimi RT @KjesbuSnorre H264 is already an industry standard that power much of the video on the Internet. #openh264 #collabchat chadwallacehart @jdrosen2 Do you expect the other MPEG-LA H.264 owners to join http://openh264.org and chip in or is this Cisco only? #CollabChat KjesbuSnorre H264 is already an industry standard that power much of the video on the Internet. #openh264 #collabchat ebkell Does this effectively kill VP8, or just hamper it till the Nokia lawsuit is resolved? Any thoughts? #collabchat h#h.264 benlewis #open264 discussion live on #tweetchat http://qub.me/HR8CHW #collabchat jdrosen2 RT @jasonshearer RT @jdrosen2 : @RobArnoldUCC We're going to pay the cap which is $6.5M/year #openh264 #collabchat Roopamjain #collabchat #openh264 big step frm @Cisco ,will shape futureof open voice-video; but expect to continue seeing technology islands in industry RobArnoldUCC @jdrosen2 sounds likea deal. any other strategy to report momentum? #collabchat jdrosen2 @ebkell They can use source and distribute their own app with it but then will have to pay their own way #openh264 #collabchat rowantrollope @aylarov @n2collaboration We haven't heard from Google on this yet. We think it addresses their issue. #collabchat KjesbuSnorre Cisco will get our code open sourced, actively contribute, pay royalties #openh264 #collabchat ebkell @jdrosen2 Does someone have to use Cisco-compiled binaries, or can they download the open source code and compile it themselves? #collabchat jdrosen2 @RobArnoldUCC We're going to pay the cap which is $6.5M/year #openh264 #collabchat cfluffy @jasonshearer iOS already has hardware codecs. If they wish to expose the API to these to applications, they can #collabchat aylarov @rowantrollope @n2collaboration sounds good, any feedback from Google so far? We all know the most popular browser now is Chrome #collabchat RobArnoldUCC Will Cisco be publicizing royalties paid? Suggest some public guideance on momentum. #collabchat jdrosen2 @Roopamjain @rowantrollope @Cisco We plan on paying MPEG-LA cap next year #collabchat jasonshearer Is Cisco actively working with Apple on incorporating the binary into iOS? #collabchat #openh264 rowantrollope @djbombay @Cisco No. This is to make h.264 Open-souce - its the industry standard today and we will make it available to all #collabchat jdrosen2 @jasonshearer Should be invisible to users, depends on app. Thats the plan for firefox - seamless. #openh264 #collabchat Roopamjain @rowantrollope How is @Cisco assessing total cost impact of fees to #MPEGLA , how will these be paid(per download,fixedfees..)? #collabchat brian_riggs If you want to learn more about or discuss Cisco's H.264 announcement, there's a tweetchat starting right now. follow #collabchat jdrosen2 @benlewis @rowantrollope Cisco will get our code open sourced, actively contribute, pay royalties #openh264 #collabchat djbombay Are you @Cisco open sourcing #h264 to spend more time on #h265 spec? #collabchat CiscoCollab Also joining us are several Cisco Collaboration experts: @cfluffy , @RowanTrollope , @KjesbuSnorre , @jdrosen2 & @Ulander #collabchat jasonshearer Can you speak to the UX with the plugin/binary approach? #collabchat #openh264 McGeeSmith @brian_riggs @tata_comm @gilzino But if it protects others endpoints at the same time, isn't that a good thing? #collabchat rhoshimi RT @RobArnoldUCC Let's get this #collabchat party started rowantrollope @aylarov @n2collaboration Yes. It is possible, and we have discussed with MPEGLA. We are paying the royalties directly #collabchat CiscoCollab Let's start with intros. I’m @julieemcpherson & will be monitoring today's chat via @CiscoCollab #collabchat benlewis @rowantrollope Hi Rowan, what new responsibilities is Cisco taking on by open sourcing H.264? #collabchat aylarov @rowantrollope @n2collaboration is it really possible according to MPEGLA licensing terms? Have you discussed it with MPEGLA? #collabchat RobArnoldUCC Let's get this #collabchat party started jdrosen2 RT @TelePresence Hi everyone, we're about to get started! Bring on your #openH264 thoughts and questions for our tweetchat using #collabchat angelacollins68 RT @CiscoCollab Hi everyone, we'll get started in a few minutes. Bring on your #openH264 thoughts and questions for our chat #collabchat TelePresence Hi everyone, we're about to get started! Bring on your #openH264 thoughts and questions for our tweetchat using #collabchat ciscokima Live #tweetchat now. What's up with #H264 and #WebRTC ? Chat with experts by following #CollabChat . CiscoCollab Hi everyone, we'll get started in a few minutes. Bring on your #openH264 thoughts and questions for our chat #collabchat ... View more

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