The annual gathering that is Mobile World Congress is upon us again. As always there will be the usual hype around 3 letter acronyms like NFV, SDN, SON, IoT and of course 5G (ok not a TLA). As I fine tune the Cisco Mobility strategy for my APAC region, I see these as just enablers, to get Service Providers (SP) where they need to be to be successful in a post 2020 or “5G” era. As APAC SPs head to MWC they face real business challenges that need to be addressed this year, with new Innovation and Thought Leadership; Demand: With the latest Cisco Visual Network Index (VNI) report for 2015 to 2020, we start to get a feel for what networks are up against. In APAC we can expect almost 6 billion connections as we head into the “Internet of Everything”, with >3 times connection speeds, creating 9 times more traffic then today. People tend to forget the “Data Tsunami” (a previous MWC buzz word) but the tide is still coming in. Monetisation: Erosion of traditional services to OTT. Time to stop seeing this as a threat, but instead an opportunity for collaboration and innovation, but how? Profitability: TCO can’t be left to scale with traffic growth, or service complexity. Already OpEx/Revenue margins degrade every year, from around 60% in 2010 to 75% in 2015, according to GSMA Intelligence data for APAC MSPs. Yet the future is about OTT speed of innovation and heterogeneous access, concepts that give Operations Managers nightmares today. Demand in the “5G” era: Cisco VNI APAC Mobile Traffic Forecast, 2015-2020 These will all be topics that solution partners, like Cisco, need to be ready to address, in real tangible ways and not just “slideware”. The evolution to 5G is unlike the past Gs in Mobile; 2G digitalisation, 3G bolting on Mobile Broadband, 4G an all IP-overlay… but 5G is being driven by so many diverse business requirements that it will be about creating a business platform, not another disparate network. Cisco’s theme this MWC is “Transformation through Innovation”, a theme which is blended with collaboration from Intel, Microsoft, Apple, Ericsson & Jasper to name a few. “Transformation Through Innovation”: Cisco MWC16 You’ll also see us continue to blur the lines between Telco and IT, Data Centre and Cloud. This is all about moving from networks to platforms, a breeding ground for innovation. Then bringing the right ecosystems to connect; consumers, enterprises, and vertical industries. So this year, let’s not get caught-up in acronyms, but have more discussions about what we have to do now to create the Mobile business platforms of the future.
... View more
Telecom Asia has recently announced the winners of their 8th Readers’ Choice & Innovation Awards. For the Cisco Mobility team it was a proud moment to receive the award for “NFV Innovation of the Year” for our Virtual Packet Core (VPC) solution. (Left) Dirk Wolter, Managing Director, Mobile Service Provider Architectures, APAC Region, Cisco Systems, receives the award from (right) Amelia Ng, Director, Business Strategy Planning and Alliance Partnerships, Singtel As a reader’s choice award it validates Cisco’s industry innovation, as recognized by our harshest critics, our Service Provider (SP) customers. But more than just collecting an award for the mantelpiece (or a paperweight for Dirk!) what is important is the way innovations in NFV are translating into innovation for our SP customers’ businesses. We see Mobile NFV is now mature enough to start addressing real business requirements. The Cisco Virtual Packet Core (VPC) is already deployed, or being deployed, in more than 40 commercial networks. By transforming the network economics, it’s enabling Service Providers to innovate, with new service and business models. The enablers come from 3 areas; first because of the reduced up-front CapEx creative opportunities for new revenue streams are being tested. Second by increasing time-to-market for new services and hence competitiveness, for example for MVNOs. And third around TCO reduction, from operational efficiencies and by allowing the network architecture to be optimized for transport, power and real-state OpEx. Below are some of the example use-cases for VPC seen so far. Examples of Mobile Service and Business Innovation, enabled with Cisco Virtual Packet Core For more on how we see the current state of Virtualisation in the APAC Mobile market you can join Dirk Wolter (MD of SP Mobile Architectures APAC) and Vish Iyer (MD of SP routing architecture) as they discuss where the new revenue opportunities lie for telcos, and how to formulate a winning network virtualization strategy. Of course this is just the start of the NFV innovation coming from Cisco. Look out for more exciting developments and demonstrations coming up at MWC16, not just of technology, but also of business innovation.
... View more