The term "multiexperience" may have been around for a few years, but its popularity has recently grown in the field of digital experiences. Multiexperience refers to a shift in how people interact with digital technology, moving beyond traditional user interfaces like screens and keyboards. It aims to provide a unified and consistent user experience across various channels and platforms, including websites, mobile devices, messaging services, wearables, chatbots, virtual reality, voice assistants, smart TVs, augmented reality (AR) glasses and more. The goal is to simplify technology to better understand people, eliminating the need for users to learn complex technologies.
Some people use Domino's Pizza Anyware to illustrate how multiexperience can be applied to streamline the ordering process. By integrating with multiple front ends such as Alexa, Slack, Apple CarPlay, and many more, Domino's enables customers to place orders seamlessly through their preferred channels. This approach goes beyond purchasing goods and can be extended to various industries and applications.
In the healthcare sector, for instance, a multiexperience strategy can enhance the overall customer experience. For example, patients can schedule appointments through mobile apps, web browsers, and other channels. The system can then provide appointment reminders and specific instructions, such as fasting requirements. Furthermore, upon arrival at the facility, the system can guide patients with directions, ensuring a smoother experience within the facility. All of this can be achieved using a single development platform.
Multiexperience Development Platforms (MXDPs) play a crucial role in enabling the development of multiexperience applications. These platforms provide tools and frameworks for developers to design, test, deploy, and manage applications across various touchpoints and interaction methods. MXDPs facilitate the creation of consistent user experiences by allowing developers to leverage the strengths of different platforms and devices.
The development process for multiexperience applications combines cloud-native and DevOps principles. Cloud-native architecture provides scalability, flexibility, and rapid deployment capabilities, while DevOps methodologies enable continuous integration and delivery of updates. This fusion of technologies and methodologies allows businesses to adapt quickly to changing customer behavior and market trends, ensuring a seamless and responsive user experience across multiple channels.
AI can also greatly help in enhancing and growing multiexperience in personalization, predictive analysis, automation, data integration, accessibility, and more.
Today, multiexperience is no longer just a concept but a reality. It's just a matter of time before multiexperience ceases to be a buzzword and becomes an integral part of our lives. The era of multiexperience is truly upon us.
