You must enclose the values in filters in either single or double quotation marks. Single or double quotation marks must be equally paired on each side of the value; for example, the expressions notify('customercare@example.com') and notify(customercare@example.com) are both legal, but the expression notify("customercare@example.com') causes a syntax error.
Basically, it doesn't matter, as long as they are paired... with the caveat that if you need to catch one in your search, you should use the other to wrap it... Or use regex...
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