Just about every service start command is being flagged as an IOC right now. I've gotten around 30 or 40 alerts in the last hour for normal service starting behavior, some examples:
C:\Windows\system32\svchost.exe -k localService -p -s RemoteRegistry
C:\Windows\System32\svchost.exe -k NetSvcs -p -s NcaSvc
C:\Windows\system32\svchost.exe -k LocalSystemNetworkRestricted -p -s NgcSvc
C:\Windows\system32\svchost.exe -k netsvcs -p -s wuauserv
All these are getting flagged: Cloud IOC: ExecutedMalware.ioc
These are all normal service startup commands.