Chapter 4 of the Cisco Service Portal Designer Guide has a ton of information on portlet design. It's not a step-by-step guide but it should tell you everything you need to create a Hello World example and much more.
Here are the chapter sections:
Chapter 4, Portal Manager
Overview, page 4-1
Portal Designer, page 4-3
Content Portlets, page 4-6
Reserved Portlets, page 4-12
Custom Content, page 4-15
JSR Portlets, page 4-21
Portal Pages, page 4-25
Portal Settings, page 4-31
Reference Data, page 4-36
An End User’s View of the Portal, page 4-46
Importing and Exporting Portal Content, page 4-52
Portal Access Control, page 4-56
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