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Greymail Definitions - Descriptions for Bulk, Social Media?

The greymail options have three categories, BULK, Marketing and Social Media.

I am looking for an official description of each and any additional details on how they are identified.

I found a Marketing description from an old CISCO technote but I cannot find anything describing Social Media or Bulk.

I understand what Social Media is but what is it from the perspective of an ESA? Which Social Media is included, etc...

I also understand the word and concept of "BULK" but would like the distinction between BULK and Marketing email.

Marketing Technote =>

Thank you.


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