It depends on the type of deployment you have.
If the network infrastructure supports multicast, you should enable Multicast - Multicast as the controller multicast mode and choose a multicast address in the 239.X.X.X range.
If your network is not capable of supporting multicast, you would want to select Multicast - Unicast mode. This mode puts a load on the controller and on the wireless network as the Multicast is then sent as a unicast to each access point instead.
These support articles should help you.
Bonjour Deployment Guide
http://www.cisco.com/en/US/products/hw/wireless/ps4570/products_tech_note09186a0080bb1d7c.shtml
Multicast Deployment Guide
https://supportforums.cisco.com/docs/DOC-14713
Alex