02-27-2009 09:39 AM
Lately, I have heard some of the telephony/UC vendors start to talk about "it is not just about technology, it's about what you do with technology". Since this is something I have been preaching for years, I am wondering if other consultants out there are also hearing that message. It took me be surprise when I heard it, and some of the people saying it looked so uncomfortable doing it.
03-10-2009 01:01 PM
I completely agree with the sentiment.
I think the origin of this is from the hetrogenous environments we are working on. From a customer's point of view,say if they have deployed Cisco, MSFT, IBM and SAP in their environment, they are using these products effectively , each in its own domain . The question then becomes -how best can they leverage all of them 'together' or look for areas of optimization or even better - Mashups, collaboration tools etc. With upgrades and new feature functionality being added in products, IT firms are facing this challenge on 'use' of technology rather than having a particular technology. A very classic example is the latest buzz around cloud computing and virtualization. Great technology but more than that- an excellent use case !
07-23-2009 06:47 PM
Diane - I could agree more - its about using technology to solve business problems. You have to dig in and learn about your customers business before you can truly provide a valuable solution. If you don't, your just pushing boxes. They are allot harder to sell.
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