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Cisco CMX Cloud for Real Time Insights & Engagement

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ndesai
Cisco Employee

Cisco’s Connected Mobile Experiences (CMX) sits at a sweet spot where the network, traditionally owned by IT, can help businesses better understand customer behavior and drive operational efficiencies using business insights on customer trends and preferences, as well as improve customer engagement.

We’re now excited to introduce Connected Mobile Experiences (CMX) Cloud. CMX Cloud is an easy-to-use cloud-delivered mobility solution to help you get more value out of your wireless network. It’s a simple way to instantly gain customer insights and deliver customer engagement with minimal upfront CAPEX cost.

Cloud usage delivers measurable impact on the bottom line. In fact, one Cisco sponsored IDC study revealed that 25% of organizations surveyed already have advanced cloud strategies in place. By acting now, you can use the CMX Cloud to differentiate your company and further innovate your business.

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CMX Cloud is essentially running the CMX software in a Cisco supported and maintained datacenter. It is accessible and delivered as a software subscription to the customer. Both the software and support are included in the service offering.


To address the needs of businesses with smaller wireless deployments not designed for granular location accuracy, we’ve developed Presence Analytics for CMX Cloud, which provides insights for customer facing enterprises across any industry, such as Retail, Hospitality, Education, Sports and Entertainment, and Airports. CMX Cloud presence analytics is a comprehensive analytics platform that detects the presence of visitors via their mobile devices using Cisco access points. It is easy to use, eliminating the need for maps and thus enabling faster deployment and quicker insights.


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Every public-facing organization can offer free Wi-Fi access, but CMX Cloud Connect enables seamless, customizable, location-aware guest captive portal that easily on-boards guests to the internet and provides an opportunity to engage customers with relevant offers.

In summary, with Cisco CMX Cloud solution is in place, businesses can manage day-to-day operations to uncover data and customer insights to improve and optimize each customer’s experience to peak performance with reduced CAPEX.

What do you think?  I would love to hear your opinions and use cases.  Please leave a comment to add your thoughts or ask questions.

9 Comments
sadaffa
Beginner

awesome!! Well done CMX team.

Kannan Muthusamy
Cisco Employee

Great Article. Useful information. Nice job Nihar !

niparmar
Cisco Employee

Nice! Thank you.

kathferg
Cisco Employee

Great information! Appreciate the synopsis.

Kannan Muthusamy
Cisco Employee

Thanks Kathy. I got this document from Nihar Desai yesterday and I have added my comments. Very nice article.

Thanks,

Kanna

Sent from my iPhone

jonesandrew
Beginner

hi, can anyone tell me if CMX cloud works with the mobility express controller on the 1830/1850 access points?

ammahend
Contributor

Good article, I have few questions :

1. will CMX cloud depend on gathering information from inhouse MSE running location ? if Yes what is the bandwidth requirement and how this communication will happen between inhouse MSE running location and cloud CMX providing analytics, i.e what protocol, ports, bandwidth etc.

2. most networks are not build for location today, for any customer to buy CMX cloud services and get true analytics, will it require the wireless network redesign considerations for location.

looking forward to your inputs.

Thank you

jonesandrew
Beginner

I just set-up the free trial, and the proxy vm is talking directly to my WLC without MSE. (if you had MSE, just upgrade it to CMX 10, no need for cloud)

CMX cloud doesn't provide full location data, just presence analytics, much like what you get out of Meraki if have seen that before. (repeat visitors, dwell time, new visitors, etc)

siarena
Cisco Employee

Support for Mobility Express is coming in 8.3 code and, as with the other controllers, you will not need the proxy on site.

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